With any business marketing, money spent is money earned.
Below we highlight 5 different ways you can host events to transform your business. You would best judge what suits you the most.
Be happy with what you have !
Gather a few of your best customers together and give them an experience.It could be just simple dinner and drinks with a live band or it could be a world sporting event.
It is a great way to show them you care and they will remember you for the experience you provided. It psychologically swings the pendulum your way when it is time to renew contracts.
80% of your business will come from the top 20% of your clients, treat them well and it is a sure shot way of retaining the business.
Be the leader !
One great way to impress upon prospective clients is to address issues affecting their industry.
A generic industry event bringing together some of the brightest minds and organizing a think tank is the perfect platform to position yourself as a market leader.
This kind of subtle initiative not only makes you visible to your target market but also gives you the opportunity for personal interaction with prospects and aligning your product and service as per what is affecting the client.
Also the brand recall gets stronger as the people present remember it was your company that helped them get rid of the pain and concentrate more on gain!
Think out of the box !
This is a lot to do with increasing the amount of business received from an existing client.
Value added services to products offered can be a great tool to up sell on already existing deals.
Bring your clients together and offer them a demonstration about how this is the next level of what they are already using.
Invite them over !
If you have a Factory, Warehouse or business location, an open day is a fantastic way to let people see your business in action. They will get to know your business better, and be more confident in the product / service you offer.
A few tasty treats and some fun conversations to follow will be the cherry on the cake.
You will be surprised at how many of your customers and potential clients would LOVE to know more about what goes on in the background—and this will make them more likely to purchase.
Gratify them !
Give them something to remember you by. A gesture or token sent to current and potential clients randomly can do wonders to get you noticed.
Sending something during festivals is common but a random gesture or gift has a charm of its own.
We at Pegasus believe, personally communicating is the best way to grow your business as we have seen with the clients we have worked with over the past years and we cannot help but be passionate about it!