5 ways to grow your business immediately !

5 ways to grow your business immediately !

With any business marketing, money spent is money earned.

Below we highlight 5 different ways you can host events to transform your business. You would best judge what suits you the most.

Be happy with what you have !

Gather a few of your best customers together and give them an experience.It could be just simple dinner and drinks with a live band or it could be a world sporting event.

It is a great way to show them you care and they will remember you for the experience you provided. It psychologically swings the pendulum your way when it is time to renew contracts.

80% of your business will come from the top 20% of your clients, treat them well and it is a sure shot way of retaining the business.

Be the leader !

One great way to impress upon prospective clients is to address issues affecting their industry.

A generic industry event bringing together some of the brightest minds and organizing a think tank is the perfect platform to position yourself as a market leader.

This kind of subtle initiative not only makes you visible to your target market but also gives you the opportunity for personal interaction with prospects and aligning your product and service as per what is affecting the client.

Also the brand recall gets stronger as the people present remember it was your company that helped them get rid of the pain and concentrate more on gain!

Think out of the box !

This is a lot to do with increasing the amount of business received from an existing client.

Value added services to products offered can be a great tool to up sell on already existing deals.

Bring your clients together and offer them a demonstration about how this is the next level of what they are already using.

Invite them over !

If you have a Factory, Warehouse or business location, an open day is a fantastic way to let people see your business in action. They will get to know your business better, and be more confident in the product / service you offer.

A few tasty treats and some fun conversations to follow will be the cherry on the cake.

You will be surprised at how many of your customers and potential clients would LOVE to know more about what goes on in the background—and this will make them more likely to purchase.

Gratify them !

Give them something to remember you by. A gesture or token sent to current and potential clients randomly can do wonders to get you noticed.

Sending something during festivals is common but a random gesture or gift has a charm of its own.

We believe, personally communicating is the best way to grow your business as we have seen with the clients we have worked with over the past years and we cannot help but be passionate about it!

Setting the Stage: 8 Tips for Creating an Effective Presentation Space

Setting the Stage: 8 Tips for Creating an Effective Presentation Space

This Post has been written by Alesandra Dubin for BizBash.

Photos by Pegasus Events Pvt. Ltd.

Setting up a stage for speakers and presenters may seem like an uncomplicated matter compared to creating an elaborate performance platform. But the success of a presentation—and of the people delivering their messages—depends on nuanced (and sometimes overlooked) details like size, lighting, and accessibility, as well as the right selection of microphones and lecterns. Industry experts offer their tips for producing stage setups that are operational, effectual, and impactful at meetings and conferences.

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Choose the correct height.
Consider attendees’ sight lines and comfort when raising the stage. “For any presentation, I always like to be at least 12 inches high off the ground so that audience members have a good line of sight,” says Jon Retsky, co-owner and lead designer of San Francisco-based event design and production company Got Light. “For larger galas, big stages, bands, big fund-raising events, or fashion shows, we typically go as high as three to four feet off the ground to help elevate the speakers and presentations and give a good line of sight for all guests.”

Use appropriate lighting.
Lighting should be properly situated for all of the individuals who will be standing on the stage at various heights. “This requires research from the event team on who will be on the stage, and working with the lighting designer,” says Todd Hawkins, C.E.O. and founder of Los Angeles production company the Todd Group.

Though it may seem surprising, Retsky says stage lighting is often the most-forgotten element, especially during summer months when organizers assume daylight will be adequate. “Once that sun goes down, your presentation will be in the pitch black,” he says. “Adding a stage wash for basic visibility will make your presentation pop with light, both before and after the sun goes down.”

Make sure audio is loud and clear.
In addition to lighting, quality sound also contributes to the effective communication of target messages and to an overall positive audience experience. “The core of staging design begins with audio,” says Corporate Magic senior creative director Stephen Dahlem. “It may sound simple, but you can add all the … bells and whistles … to a presentation, but first and foremost the audience has to hear. If an audience cannot hear, they will not care. The correct style and amount of audio is key to delivering the fundamental message of any successful event.”

Select microphones based on speakers.
Some speakers may feel more comfortable speaking with a hands-free lavalier microphone, while others may prefer the comfort of a handheld microphone they can raise or lower to their preference. “We try to have both lavalier and handheld microphones available so we have options,” says Stacy Seligman Kravitz, the director of events and stewardship for the School of Cinematic Arts at the University of Southern California.

Beyond that, she advises having speakers arrive early, when possible, to build comfort with their mics and other details of the setup.

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Pick the right lectern.
A lectern may seem like the most basic and ordinary of staging needs for presentations, but selecting the right one is actually a critical task.

“If it’s an acrylic [lectern], ensure it is spotless and clear of scratches. Particularly as the light hits it, any and all imperfections will show,” Hawkins says. “If it’s a custom-built lectern, ensure it’s built correctly to aid and support your presenters.” Additionally, he says, organizers should make sure there is enough space for speaker notes and relevant reference materials to minimize unsightly clutter.

Beyond that, it’s also wise to have a lectern on site, even for those who think they’re unlikely to use it. “[It] can help calm a presenter’s nerves,” Retsky says. “It gives presenters a prop to lean on, to read from, and [to make them] feel more comfortable.”

Keep it simple.
Elaborate stage decor or sets may pose a distraction for speakers, as well as audience members—those watching live or those watching virtually or at a later time.

Hawkins says: “Simple is more. We can go overboard with flashy sets, but in my experience the best staging is when I keep a very simple layout and design, as the more complicated sets don’t always ­translate well in photos or on camera.”

That being said, decor could serve a strategic purpose when necessary. “One need that was specific to one of our esteemed trustees was that she did not want her legs showing through the Lucite lectern,” Kravitz says. “Because I shared photos of it in advance, she was able to share her concern, and we addressed it with a selection of greenery on stage that is not always part of our staging plans.”

Allow easy access.
A stage with insufficient or complicated access can pose a threat to a successful event. “Are there performers who need a special way onto stage or have props that require to be rolled on or can come up steps? Additionally, when I’m producing charity events, there are often surprises where folks come to the stage who might have not originally been written into the script—so it’s important to have a fully accessible stage,” Hawkins says.

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Remember: Size matters.
Retsky says the number of speakers will likely dictate the appropriate stage size. “If you only have one speaker at a time, a massive stage will dwarf the speaker and minimize the impact of the speaker or presentation,” he says. “Are there panelists? If so, you’ll want a larger stage and want to think about where to place the lectern, if any, so that the speaker can communicate seamlessly and with the panelists.”

 

About The Author – This post has been written by Alesandra Dubin for BizBash.

5 Events you can organize to help grow your business with immediate results!

5 Events you can organize to help grow your business with immediate results!

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Events according to us have always been the best tool any company can use to grow their business. We believe 9 out of 10 businesses can generate tremendous results out of organizing an event.

Below we highlight 5 Different events which you can organize to transform your business. You would best judge which type of event suits you best.

  1. Customer Networking.

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Gather a few of your best customers together for Drinks and Dinner. It is a great platform to ease out the pressures of a board room environment and have a relaxed conversation. Tell them your plans, ask their opinions. You will get really useful feedback to help you in your business and you can offer them a good deal if they decide to take up your newest product/service in the near future.

80% of your business will come from the top 20% of your clients, this just provides a personal touch to your regular clients which is unparalleled and helps further build on the relationship you share with them.

  1. If you are the best, show people you are.

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You are an expert at what you do, simply by constantly innovating and making a business out of nothing. So, you have lots of handy information you can use to share with your current clients and impress upon your potential clients. You can organize an event where you teach them about the best practices in your industry. This shows your expertise and reinforces their confidence within your company.

This not only applies to B2B ( Business to Business ) companies but to B2C (Business to Consumer ) companies as well. To give you an example,  A consumer brand can run a BTL ( Below the line ) Activation campaign about how their product is different from that of competitors, they could possibly also have some kind of Sampling at the campaign. This will make your targeted audience feel more comfortable with your brand , thus making them buy.

  1. Workshop / Product Demonstration.

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Often, your clients will really like the idea of what you do, but aren’t really sure how to make the best use of your products and services. So, demonstrating and walking them through the entire process will simply move them closer to buying your product. Webinars and online tutorials work as well, however events are all about personal touch. This would mainly apply to IT / Networking Infrastructure companies more than others. Or any company dealing with softwares of any sort.

A workshop can be very effective. This approach allows you to address a specific issue, and then allows you to pitch your products or services as the answer.

  1. Site Visit.

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If you have a Factory, Warehouse or business location, an open day is a fantastic way to let people see your business in action. They will feel like they know your business better, and be more confident in the product / service you offer.

You will be surprised at how many of your customers and potential clients would LOVE to know more about what goes on in the background—and this will make them more likely to purchase.

  1. Annual Get Together.

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Getting people together to meet you and talk to each other can be very effective, and an Annual party or an occasion specific party is the perfect way to do this.

Whether you host this at your own location or have people somewhere else, think about holding a party and inviting clients, and your “business friends.” People will talk to each other about how great you are and will take the chance to speak to you about a potential business opportunity.

You have a group of people around your business network who would probably like to meet each other. This is particularly true for B2B companies, but also applies to many B2C (Business to Consumer) organisations as well. Facilitate that meeting, by getting them in the room together and making some useful introductions ,you will become popular in their eyes. For Eg. If you were to bring together an Event Company, A social media company and a Hotel. That would lead to one powerful conversation and at the same time, your business designing business would come to the fore with all three.

We at Pegasus have always thought, events are the best tool to further your business and we can most definitely provide you with the best platforms possible to do so!

The Regal Room at The Trident Mumbai

The Trident Hotel at Nariman Point Mumbai is one of the city’s grandest landmarks. The Product of the Year India Awards 2013, was organized by Pegasus Events at the Regal Room, which added a lot of value to the event, with the spaciously built banquet halls, super premium service quality and excellent food that Trident had to offer.

USP : Located at Nariman Point, the Trident offers the best view of Mumbai – with the city’s skyline and Marine Drive, the long promenade along the bay.