8 Impactful ways to create your event stage design!

 Setting up a stage for speakers and presenters may seem like a simple matter compared to creating an elaborate performance platform.

But the success of a presentation—and of the people delivering their messages—depends on minute details like size, lighting, and accessibility, as well as the right selection of microphones and lecterns.

We list down 8 ways you can make sure you get it right and create a maximum impact on driving home the objective out of doing the event.

Choose the correct height.
Consider guests line of sight and comfort when choosing the right elevation for your stage.

For any presentation, 1.5 ft off the ground is considered ideal for seated audiences of up to 200.What you need to consider while doing so, however, is the total clear height you have available at the venue.

The height for the stage would need to increase depending on the size of the audience and can go up to 5 feet.

Use appropriate lighting.

Lighting should be properly situated for all of the individuals who will be standing on the stage at various heights.

Though it may seem surprising, stage lighting is often the most forgotten element and is also the most important not only during the event but also for the photos and videography done.

What we recommend is to black out the entire room and control the lighting from the console to have effective brightness as required. Never use only one profile light for the speaker, there are many speakers who like to move around and a minimum of 2 lights are required besides the general house lighting.

Make sure audio is loud and clear.Sound Rentals by Pegasus Events

In addition to lighting, quality sound also contributes to the effective communication of target messages and to an overall positive audience experience.

The most important thing is ensuring there is no feedback and there is an effective sound distribution across the venue. If you were to imagine your conference venue to be a square, it is essential to place at least one speaker in each corner of the venue.

Depending on the size of the audience, ensure all areas are covered by placing speakers at regular intervals. For a 200 capacity event, 4 speakers are required and you can increase the number of speakers by 2 for every 200 pax extra.

While a PA system is sufficient for a formal conference, you must have mid’s and bass speakers for any entertainment you might have. The effect of bass can be limited and your event agency can create effective combinations basis the type of entertainment you have at the event.

Select microphones based on speakers.

Always check with your speakers as to how they prefer to present. You will find presenters who like being stationary at the lectern while you will also find presenters who like to move around on stage. Many presenters use hand movements for effective communication as well.

The best thing to do is prepare for all contingencies. Have lectern mics, lapel mics as well as cordless mics for audiences to ask questions clearly. Ensure that post every presentation your event crew is standing by waiting to pass the mics to whoever requires it.

Always Brand the Lectern.
A lectern may seem like the most basic and ordinary of staging needs for presentations, but branding the lectern is important as all hotels and venues have different lecterns and unfortunately, the lectern can be an eyesore in the middle of the stage if it is not branded.

The branding should not have too much information, just the company logo with the central color theme for the overall stage should work.

Keep it simple.

“Simplicity is the ultimate sophistication!” – Leonardo Da Vinci
Elaborate stage decor or sets may pose a distraction for speakers, as well as audience members—those watching live or those watching virtually or at a later time.

We recommend a clean and crisp end to end set-up which is elegant in itself and adds the grandeur required.

Allow easy access.
A stage with insufficient or complicated access can pose a threat to a successful event.

It is always advisable to have multi-layered panelling for ease of access, the speakers may as well enter from the front or the sides, but in the case of entertainment and any props which need to be rolled out onto the stage, they need to enter from behind the stage.

Remember: Size matters.

You always should have your agenda and speakers decided well before you plan for the stage and design.

Absolutely everything at your event needs to work like clockwork, in complete balance and needs to compliment each other, only then can you create an extremely impactful event.

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5 ways to grow your business immediately !

5 ways to grow your business immediately !

With any business marketing, money spent is money earned.

Below we highlight 5 different ways you can host events to transform your business. You would best judge what suits you the most.

Be happy with what you have !

Gather a few of your best customers together and give them an experience.It could be just simple dinner and drinks with a live band or it could be a world sporting event.

It is a great way to show them you care and they will remember you for the experience you provided. It psychologically swings the pendulum your way when it is time to renew contracts.

80% of your business will come from the top 20% of your clients, treat them well and it is a sure shot way of retaining the business.

Be the leader !

One great way to impress upon prospective clients is to address issues affecting their industry.

A generic industry event bringing together some of the brightest minds and organizing a think tank is the perfect platform to position yourself as a market leader.

This kind of subtle initiative not only makes you visible to your target market but also gives you the opportunity for personal interaction with prospects and aligning your product and service as per what is affecting the client.

Also the brand recall gets stronger as the people present remember it was your company that helped them get rid of the pain and concentrate more on gain!

Think out of the box !

This is a lot to do with increasing the amount of business received from an existing client.

Value added services to products offered can be a great tool to up sell on already existing deals.

Bring your clients together and offer them a demonstration about how this is the next level of what they are already using.

Invite them over !

If you have a Factory, Warehouse or business location, an open day is a fantastic way to let people see your business in action. They will get to know your business better, and be more confident in the product / service you offer.

A few tasty treats and some fun conversations to follow will be the cherry on the cake.

You will be surprised at how many of your customers and potential clients would LOVE to know more about what goes on in the background—and this will make them more likely to purchase.

Gratify them !

Give them something to remember you by. A gesture or token sent to current and potential clients randomly can do wonders to get you noticed.

Sending something during festivals is common but a random gesture or gift has a charm of its own.

We believe, personally communicating is the best way to grow your business as we have seen with the clients we have worked with over the past years and we cannot help but be passionate about it!

5 Events you can organize to help grow your business with immediate results!

5 Events you can organize to help grow your business with immediate results!

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Events according to us have always been the best tool any company can use to grow their business. We believe 9 out of 10 businesses can generate tremendous results out of organizing an event.

Below we highlight 5 Different events which you can organize to transform your business. You would best judge which type of event suits you best.

  1. Customer Networking.

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Gather a few of your best customers together for Drinks and Dinner. It is a great platform to ease out the pressures of a board room environment and have a relaxed conversation. Tell them your plans, ask their opinions. You will get really useful feedback to help you in your business and you can offer them a good deal if they decide to take up your newest product/service in the near future.

80% of your business will come from the top 20% of your clients, this just provides a personal touch to your regular clients which is unparalleled and helps further build on the relationship you share with them.

  1. If you are the best, show people you are.

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You are an expert at what you do, simply by constantly innovating and making a business out of nothing. So, you have lots of handy information you can use to share with your current clients and impress upon your potential clients. You can organize an event where you teach them about the best practices in your industry. This shows your expertise and reinforces their confidence within your company.

This not only applies to B2B ( Business to Business ) companies but to B2C (Business to Consumer ) companies as well. To give you an example,  A consumer brand can run a BTL ( Below the line ) Activation campaign about how their product is different from that of competitors, they could possibly also have some kind of Sampling at the campaign. This will make your targeted audience feel more comfortable with your brand , thus making them buy.

  1. Workshop / Product Demonstration.

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Often, your clients will really like the idea of what you do, but aren’t really sure how to make the best use of your products and services. So, demonstrating and walking them through the entire process will simply move them closer to buying your product. Webinars and online tutorials work as well, however events are all about personal touch. This would mainly apply to IT / Networking Infrastructure companies more than others. Or any company dealing with softwares of any sort.

A workshop can be very effective. This approach allows you to address a specific issue, and then allows you to pitch your products or services as the answer.

  1. Site Visit.

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If you have a Factory, Warehouse or business location, an open day is a fantastic way to let people see your business in action. They will feel like they know your business better, and be more confident in the product / service you offer.

You will be surprised at how many of your customers and potential clients would LOVE to know more about what goes on in the background—and this will make them more likely to purchase.

  1. Annual Get Together.

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Getting people together to meet you and talk to each other can be very effective, and an Annual party or an occasion specific party is the perfect way to do this.

Whether you host this at your own location or have people somewhere else, think about holding a party and inviting clients, and your “business friends.” People will talk to each other about how great you are and will take the chance to speak to you about a potential business opportunity.

You have a group of people around your business network who would probably like to meet each other. This is particularly true for B2B companies, but also applies to many B2C (Business to Consumer) organisations as well. Facilitate that meeting, by getting them in the room together and making some useful introductions ,you will become popular in their eyes. For Eg. If you were to bring together an Event Company, A social media company and a Hotel. That would lead to one powerful conversation and at the same time, your business designing business would come to the fore with all three.

We at Pegasus have always thought, events are the best tool to further your business and we can most definitely provide you with the best platforms possible to do so!

The Regal Room at The Trident Mumbai

The Trident Hotel at Nariman Point Mumbai is one of the city’s grandest landmarks. The Product of the Year India Awards 2013, was organized by Pegasus Events at the Regal Room, which added a lot of value to the event, with the spaciously built banquet halls, super premium service quality and excellent food that Trident had to offer.

USP : Located at Nariman Point, the Trident offers the best view of Mumbai – with the city’s skyline and Marine Drive, the long promenade along the bay.