What’s in a venue anyway?

 When planning an event, getting the venue correct is one of the most critical things which helps you attract your audience and create maximum impact out of doing the event.

Out of all the events which take place within the corporate spectrum, cocktail receptions and networking meets are the most frequent, with almost every company calling in their clients to spend some quality time outside the office, without having little or no formal agenda to the evening and creating meaningful relationships which help further client retention. Based on Pareto’s law, many companies use this as a tool to strengthen ties with current clients as well as to impress upon existing clients.

With so many companies organizing cocktail and networking meets, budgets assigned usually are controlled and at the same time, clients want to offer their guests the absolute best in food and drink.

While we think, hotel banquets especially 5-star ones are yet unmatched in terms of service quality and we from experience can say that a 5 Star name alone creates an impact, the past few years have seen the emergence of nightclubs as a new breed of places as an alternative to 5 –Star hotels which serve as corporate cocktail venues.

Based on past experiences we create a list of what you as a client need to know while you try to decide on a venue for you next company event/ Party:

5 Star Hotels

The charm and the charisma which 5-star hotels add to your event is exemplary. The ambiance created is usually the best, the brand of the hotel rings a bell with most attendees and attracts a great response from your invitees.

However, as they also say, “Quality comes at a price”

With the hotel usually, you would start with a dinner package with alcohol being as per consumption.

For the Set-up, you would require to include a charge for venue rentals within your budget, as giving you the venue for most of the day means a revenue loss for the hotel, which in business terms would not make sense.

The hotel would give you the banquet hall and extremely brilliant and hospitable service, but that means everything from your stage, sound, lights and AV is yet to be accounted for.

All licenses including liquor have to be accounted for additionally.

This is the best part however, 5 Star Hotels are available to be rented out on any of the days of the week including Fridays and Saturdays.

They can be approached for any kind of event you plan to have, and are not limited to any particular kind.

 Night Clubs and Lounges

Nightclubs and lounges are built for cocktail receptions and parties. The ambiance provides for candid conversations and an informal setting.

These venues usually offer you a per person package which includes Alcohol service and dinner at one flat fee for unlimited service. This fee usually is as much or a little more than what a 5 Star would offer you just for dinner.

Most Nightclubs and Lounges open for dinner and are non-functional during the day, which allows using the venue for Set-Up at no added cost. However, setting up a stage in case you want to have entertainment can be a challenge due to space constraints.

Along with the venue itself, most night clubs usually have a sound system and ambient lighting for a cocktail reception built in, and they usually include that within the package cost per person. This means you as a client do not have to shell out the extra bucks for Sound and Lights and can either save them or spend them on Corporate Gifting or Décor.

Many of these venues acquire event licenses on a yearly basis, hence they do not usually ask clients to acquire a license for a DJ or Live Entertainment. This, however, is subject to government regulations and all mandatory licenses need to be in place before the event takes place.

The disadvantage faced with Night Clubs and Lounges is, they usually never give out the venue exclusively on a Friday or Saturday, unless you do a complete buy-out. In that case, the cost usually goes higher than expected.

You cannot have banquet seating like you would at a hotel or banquet, you usually need to have floating crowd at the venue.

The kind of events you can do at these venues are limited to just cocktail receptions and company parties.

Besides the above-mentioned venues, an event is possible to conduct anywhere you would like, including your own facility as well.

The above information is solely based on our experiences as event planners, we have managed various events at both type of venues for our clients in the past and from what we have noticed, an event is only as good as the client makes it, you know your audience best and we hope the above information can help you make an informed choice the next time you look to organize a cocktail reception or party for your company.

Amazing Augmented Reality at Make In India Campaign at Hannover Messe 2015

This was one of the more impactful Augmented Reality campaigns. Wizcraft pushed the envelope to drive home the message of Make In India 🙂

If you have any such interesting videos to share, we would love to see them! Feel free to post them in our comments section.

One of the best product launch events ever.

A blast from the past, but yet one of the best launch events I have seen.

Nokia roped in Deadmau5 to help launch Nokia Lumia 800 in London.

Specialized Projection Technology and insane graphic design lit up the Millbank tower in London, highlighting product features to enthralled audiences.

Have you seen better? We would love to find out, leave a comment! 🙂

Justin Bieber’s Demands. A brilliant marketing gimmick?

Bieber came across as unbeliebable even to the beliebers!

Justin Bieber will perform for the first time in India on May 10. Days before the show, a list of bizarre ‘demands’ made by the singer went viral.

Some of these demands include:

1. Transport:

A Rolls Royce and a jet for himself. Two Volvo buses for his 120-member crew.

2. Necessities

His five-day tour demands a  ping-pong table, a Playstation, IO HAWK, a sofa set, washing machine, refrigerator, cupboard and a massage table.

3. Stay

Two 5-star hotels have been booked for his accommodation. Justin wants the room to be decorated with purple carnations, and lilies are a strict no-no.

4. Comfort

Because of the obvious tiring routine, the Boyfriend crooner might want to practice yoga and has asked for his room to be supplied with aromatic oils, incense sticks, and books on chakras and yoga asanas. Like this wasn’t enough, a masseuse is being called in from Kerala for him. His demands also include wild berries and vanilla room-fresheners, Dove body wash and hydrating lip balms–we know the secret behind that glowing skin, finally.

5. Decor

The pop star wants the dressing room to be draped in white curtains and must have a glass-door refrigerator. The refrigerator must have these few thing at all times–twenty-four bottles of still and alkaline water each, four energy drinks, six vitamin water bottles, six cream sodas, four natural juices, four vanilla protein drinks and half a gallon of almond milk.

6. Food

This is only a part of the menu – vegetables seasoned with ranch sauce, diced fruit, organic bananas and seedless grapes, a deli platter of organic turkey, lettuce, Colby and provolone cheese, black olives and green and banana peppers.

7. Backstage

The backstage requirements include white sliced bread, potato chips, mint and watermelon gum, white cheddar popcorn, Ghiradelli dark chocolate with sea salt and almonds, menthol and watermelon gum, vinegar chips, organic dried fruit, peanuts, and all berries cereal. He has also listed some special treats like a large pack of Swedish Fish, boxes of Ritz Bitz peanut butter and cheese sandwiches and multiple packs of Haribo Cola Gummies – let’s just hope that’s all.

8. Clothing

Apart from the glass-door refrigerator loaded with food items in his dressing room, Justin requires two packs of plain white crew-neck tees (in sizes XS and L), two packs of white tank tops (sizes L and XL) and three packs of white low-rise socks (sizes XS and L).

This list has been shared all over conventional and unconventional media triggering conversation about how the organizers are fucked and what luxury looks like and what a waste and how amazing the performance might be and all and all.

What we think…

As much as the list is made out to be a magnified piece for scrutiny, a majority of it are basic necessities artists expect when performing and something which organizers expect from the start.

The more outrageous demands are what go with the celebrity value Bieber brings to the table, evident from the fact that people purchase tickets priced between 50,000 – 75000.

What amazes us as event managers ,(of course assuming this was leaked on purpose and we do not understand how so many members of the press can just stumble upon information not available so publicly)  is the virality this list has gathered within main stream media and how the popularity of the event has soared within 24 Hours. Yes, there are negative comments and yes there is some bad publicity, but as they say, no publicity is bad publicity.

 We see this as a master stroke as far as marketing the event is concerned as it has reached more people than even paid media did, which in all honesty was not up to the mark and we doubt was generating any conversions.
What do you think?

The One thing we ask clients

The One thing we ask clients

As an event management company, a lot of the inquiries we receive are to do with how much would rentals be for Stage, Sound, Lights, AV, we want Belly Dancers, we want a Bollywood act. The quality should be the best! We have already booked the venue.

The clients think amongst themselves and come to us with a list of set requirements they feel would help meet their objectives, and we are not involved in the planning process when setting objectives.

Whenever we receive an inquiry, the first question we ask the person who is calling is, “Why are you doing this?”

More often than not, the response received is packed with ambiguity and we are left to decipher what would be best for the event basis what the client has said.

Our suggestion is, why not involve us within objectives and budget setting for the events you have planned for the entire year or for a single event at least when the planning process begins?

There are ways which clients can maximize ROI and minimize expenses by understanding what is needed and what we can do without from the get go!

There are challenges the event industry here faces and a lot of those are to do with weak infrastructure, licensing and a plethora of other regulations. Event managers know the intricacies of delivering even with these challenges existing.

If we are involved from the start we can have clients save a lot of time and money when planning their event calendars and help in achieving the objectives set.

The B2B clients we work with at Pegasus Events  have benefited tremendously from this process and we do not see why everyone can not see the Event Management Industry this way.

5 things Game of Thrones teaches us about business…

In our companies, most, if not all of us, are huge Game of Thrones fans. Everything from the marketing gimmicks to the content of the show can ignite a healthy conversation about what may or may not happen or what is right or wrong about the show.

One such conversation led to something very interesting, the discussion somehow veered from being about how Game of Thrones is the show to how there is a lot to learn and implement in our daily business and while running events.

A lot of points were raised out of which we manage to list down 5 things which we can relate to business:

Never Stop Learning – It can help you to constantly add value to your own skill before your clients.We live in a world packed with ideas and if you do not innovate, you wont survive.

game-of-thrones-tyrion

Keep your partners close – By creating a network and partnerships with people within the industry, it allows one to offer a far bigger plethora of services . Also playing by each others strengths can deliver the best results.

Hand-of-The-king-Wax-Seal1

Always keep your word – Business is dynamic and unexpected expenses can raise the costs. Sticking to your word after you have already quoted, even if it means a small operational loss, can go a long way in establishing you as a trustworthy, reliable business and can help with client retention.

My-Word-is-Bond-520x260Never forget where you started – Remembering where it all began is very important, as that is the foundation which the entire business is built upon.

maxresdefault

Be Ruthless – There is no prize for second place in business, you either close a contract or you do not. Either ways within the boundaries of orderly and ethical conduct, nothing you do to swing the deal your way can be held against you.

keep-calm-and-stay-ruthless

At Pegasus and The Wedding Co, it is fun to relate what we do to the points we have mentioned above, if for nothing else, just the energy it helps add to the work environment and how much our people relate to it.

We would love to hear your thoughts about this article, please feel free to leave us a comment!