Events according to us have always been the best tool any company can use to grow their business. We believe 9 out of 10 businesses can generate tremendous results out of organizing an event.
Below we highlight 5 Different events which you can organize to transform your business. You would best judge which type of event suits you best.
- Customer Networking.
Gather a few of your best customers together for Drinks and Dinner. It is a great platform to ease out the pressures of a board room environment and have a relaxed conversation. Tell them your plans, ask their opinions. You will get really useful feedback to help you in your business and you can offer them a good deal if they decide to take up your newest product/service in the near future.
80% of your business will come from the top 20% of your clients, this just provides a personal touch to your regular clients which is unparalleled and helps further build on the relationship you share with them.
- If you are the best, show people you are.
You are an expert at what you do, simply by constantly innovating and making a business out of nothing. So, you have lots of handy information you can use to share with your current clients and impress upon your potential clients. You can organize an event where you teach them about the best practices in your industry. This shows your expertise and reinforces their confidence within your company.
This not only applies to B2B ( Business to Business ) companies but to B2C (Business to Consumer ) companies as well. To give you an example, A consumer brand can run a BTL ( Below the line ) Activation campaign about how their product is different from that of competitors, they could possibly also have some kind of Sampling at the campaign. This will make your targeted audience feel more comfortable with your brand , thus making them buy.
- Workshop / Product Demonstration.
Often, your clients will really like the idea of what you do, but aren’t really sure how to make the best use of your products and services. So, demonstrating and walking them through the entire process will simply move them closer to buying your product. Webinars and online tutorials work as well, however events are all about personal touch. This would mainly apply to IT / Networking Infrastructure companies more than others. Or any company dealing with softwares of any sort.
A workshop can be very effective. This approach allows you to address a specific issue, and then allows you to pitch your products or services as the answer.
- Site Visit.
If you have a Factory, Warehouse or business location, an open day is a fantastic way to let people see your business in action. They will feel like they know your business better, and be more confident in the product / service you offer.
You will be surprised at how many of your customers and potential clients would LOVE to know more about what goes on in the background—and this will make them more likely to purchase.
- Annual Get Together.
Getting people together to meet you and talk to each other can be very effective, and an Annual party or an occasion specific party is the perfect way to do this.
Whether you host this at your own location or have people somewhere else, think about holding a party and inviting clients, and your “business friends.” People will talk to each other about how great you are and will take the chance to speak to you about a potential business opportunity.
You have a group of people around your business network who would probably like to meet each other. This is particularly true for B2B companies, but also applies to many B2C (Business to Consumer) organisations as well. Facilitate that meeting, by getting them in the room together and making some useful introductions ,you will become popular in their eyes. For Eg. If you were to bring together an Event Company, A social media company and a Hotel. That would lead to one powerful conversation and at the same time, your business designing business would come to the fore with all three.
We at Pegasus have always thought, events are the best tool to further your business and we can most definitely provide you with the best platforms possible to do so!