The way to a man’s heart is through his stomach. The way to a client’s heart is through an event. A perfectly crafted one, at that.
Creating a flawless event experience requires the same amount of precision and skill that goes into producing a sensational recipe – one that your attendees will remember for a long time.
Adnan Morbiwala, Chief – Sales and Marketing at Pegasus, has made a quick fix of elements that you would require, to become the Masterchef of event planning:
- Venue (Vessel)
- 20 existing clients – which give you 80% of your business
- 80 prospective Clients – audience who will hear about your services from the top 20 % of your clients
- One serving of a grand stage
- A dash of sound, a hint of lights and a dollop of AV Equipment.
- An agenda for networking
- Entertainment to taste
Clean and prepare the venue.
Once ready, add the intricately designed stage, making sure all brand guidelines are followed, along with the equipment and console.
Dry run through the agenda to make sure every thing is in top form.
Throw in your support staff with assigned duties, to marinate stage and equipment.
Let it rest for at least 60 minutes.
Add your current clients and company management who would be setting the tone as speakers, for a taste of what your brand stands for.
Give your support staff, stage & equipment and current clients, along with company management a good mix, just so that all of them have blended well.
Now you are ready to add your prospective clients. Mix well to ensure the prospective clientele combine with your stage, sound, lights, AV, branding material and current clients. Give enough networking time for the mixture to merge and collate.
Garnish with a good choice of entertainment with cocktails and food.
Preparation time – 3 Months
Serves – 1 Company.
For us planning an event is just like cooking a great meal, all you need is a good chef. The Pegasus team always ensures to provide you with the right ingredients which help boost sales and gain new business through what experiential communications really is – an experience. We provide your guests an experience which takes them a lot of time to digest, albeit intentionally, and one which people remember for years to come.