In addition to becoming the word of the year in 2013, the selfie is now being embraced by brands and marketers as a free, effective tool. After Ellen Degeneres’ selfie at the Oscars received around 3.5 million re-tweets, people have started removing the stigma from this phenomenon and trying to use it to leverage marketing and promotion campaigns.
What exactly is a selfie?
Hold your smartphone, stretch your arm out and take a picture of yourself. It’s as simple as that.
How does it help an event planner?
Having smart technology at their fingertips and wanting to capture almost everything happening around them shows that event attendees are looking for an experience. Give it to them. Making people take selfies at your event indicates that in some way, your event is being shared; because 99 out of 100 selfies automatically go up on social media platforms like Facebook and Instagram.
Make sure that your company’s logo/name and all other branding at the event venue is clearly visible and presented in a fun, innovative way – maybe through frames or props or colored lettering. Drive your attendees to the ‘selfie station’ so your event experience is being promoted effortlessly.
You can also use selfies as event decor or have a live feed of these pictures – which creates excitement around the area.
Give them incentives and encourage the sharing of these selfies – reward them with a freebie of some sort or publicize their image on your brand’s social media pages.
Love them or hate them, selfies are everywhere – and it’s wiser to make good use of them effectively while the trend is still hot!