As an event planner, you might have used your best resources and ideas to execute a smooth event for your client. But did it live up to your client’s expectations? Were the sound and lights favorable? Was the catering decent?
Learn about the needs and expectations of your target market to improve your future business and marketing strategies through curated post-event surveys. Post-event surveys often provide the most meaningful feedback in knowing if your efforts were successful from the attendees’ perspective.
To ensure the highest participation rate, send your post-event survey to attendees as soon as the event has ended, while their experience is fresh in their minds. The most important information collected from post-event surveys is whether attendees found value in the event, whether it was worth their investment of time and resources, and whether they would participate in the event again.
Online surveys are the most useful – you can get the responses faster than collecting them manually and collate data to help further your research. When creating the survey, keep it short — under 10 questions is best — and only use one or two open response answers. People will be more likely to answer the survey if it contains choices instead of requiring them to write answers to everything.
Below are samples of questions to ask in your next post-event survey:
- How would you rate the overall outcome of this event?
- How would you rate the competence of the event staff?
- Do such events help in increasing visibility for the company?
- Was there a networking opportunity for attendees?
- What could the event organizers have done differently?
- Compared to other similar events you have attended, how does this event compare?
- Can the information you gathered from this session be applied to your business?
Collecting feedback from your attendees is the best way to make your events better and better each time. You want to keep your current audience and make it grow. Use the feedback to see what works and what doesn’t work and plan accordingly. You can go from being a good event planner to a great one simply by listening to the people who experience your events first-hand.