Whether you are planning a real time conference, gathering or a virtual class, social media can be an inexpensive and cost-effective way to create buzz or attract an audience and turn a one off event into a recurring one.
The trick is to know what will not only help you create that buzz about your event but also help keep in touch with your consumers pre and post the event. This blog contains a few useful tips designed to make your event shine along with your company.
The first step is to make people aware about your company products and services and subsequently about the event you plan to have. The end consumer could be corporate or an individual, mediums exist for every kind of target audience.
Marketing your event through Twitter, Facebook, LinkedIn, through a blog and also through other media platforms available online goes a long way in achieving this.
Using site specific features to promote your company and event help you in creating a buzz about your brand to the target audience, for example simple things like creating your own hash tag on twitter and constantly tweeting or creating your own company page or event page on Facebook. Beyond a certain point if you have enough generic content, the members and followers tend to create your content for you.
Along with the well known websites that may help you create the hype you are looking for or market your brand to the right audience, there are many other lesser known but extremely effective ways to do the same, there are many online calendars or local tv stations who host a wide variety of events which allow free postings.
For an event specifically you could actually use online registration tools to collect payments and sponsorship amounts hassle free.
Many websites like Foursquare offer a platform where participants would actually check – in at your event , the incentive for them being to gain extra points or you could also consider having live twitter updates during the event, and the best of all live video streaming of the event to the event website for people who are not physically attending.
After your event is completed, many clients often tend to over look the importance of keeping in touch with consumers, which can be very important for customer retention, constantly using the above mentioned mediums for product and company updates can be very effective to keep people engaged and interested until the next event happens.