Tag Archives: social media at events

Unplug Your Event

With people being inseparable from social media, it’s safe to say that technology has taken over our lives. When it comes to events, the more shares/photos/tweets you get, the better right? Wrong. Although event planners find it extremely important to promote their work through all platforms available, they must give a thought about the actual focus and attention that their event gets from their attendees.

Phones, Ipads, tablets and all other devices pose as interruptions during an event – with people feeling the constant need to update photos or tweet about their event experience. There is a fine line between your guests advocating your seminar or conference; and being digital zombies in front of their screens without having a definite understanding of what exactly is going on. When you discourage devices from your event, you encourage your guests to look up and drink in their surroundings.

When you want hundred percent attention from the crowd to a particular time in the entire event – a product launch for instance, ask them in advance to keep their gadgets aside for that moment. Setting aside a special booth like a charging station, might actually help. Asking people to tune out emails or messages from their contacts is a huge factor; respect their need to catch up with their updates throughout the event. They might have to check in with an employee or make some personal calls, and you wouldn’t want to hinder that. This in turn allows them to understand why you need their undivided attention.

The first thing that people resort to when they get bored is turn to their phones. Try making your unplugged event fun by rewarding your attendees – make the overall experience more engaging and lively so they genuinely feel the need to concentrate and remain disconnected from all that tech!

Your Event on Instagram

Photos on Instagram are no longer only selfies or adorable babies or special moments captured at fancy places. This app has quickly gained an increased presence in online marketing, as more and more users are jumping on the photo sharing bandwagon.

Though the platform was not originally meant for marketing, it has proven to be a significant tool in creating followers and customers to increase brand awareness and loyalty.

Having already figured out how to promote their events on other sites like Facebook, Twitter and Linkedin, event marketers are now adopting Instagram. Event attendees also share photos of their experience at the event as it fosters conversation among them. One of the best features of Instagram is that you are allowed to tag your photos using relevant hashtags which makes it easier for you to collect all the images from your event, see what photos from your event are being shared by others, and also leads people to you, if they are looking for your work.

Here are a few tips on how to make the best use of this app for your next event:

1.  Firstly, being an active user is important – keep your profile as current as you would, your Facebook and Twitter pages. Keep aside a posting schedule daily with some pictures and videos instead of randomly spamming your followers.

2.  Study or follow other similar brands and agencies to get a better idea of what your target market expects and what to deliver.

3.  By playing around with the various special filters, make your images look good and maintain uniformity in your images so they all look consistent and allow followers to recognize your work.

4.  Use hashtags correctly,  create your own and designate it to your organization.  For example, if you organize live events, you can use the #liveevents hashtag with all your photos. A unique and well-thought out hashtag can not only make it easier for people to remember your event, it can also encourage them to share your hashtag with others. Because of this, you can encourage your attendees to share their photos by providing them with a specific event hashtag.

5.  The type of pictures you share entirely depends on how you want to project your brand – you can post past event photos, photos of performers/entertainment, the console, props, the venue, food and so on.  When you share behind-the-scenes photos – of your team hard at work, the set up, and other aspects of event planning, your brand feels more authentic as you are making yourself vulnerable to your target market by establishing an emotional connect.

6.  The latest upgrade in the app, Instavid,  also allows you to take 15 second videos. What more can we say?

7.  Cross promote your Instagram account on all your other platforms  by linking them for more visibility.

8.  Interact with your followers if they leave behind comments on your pictures.

It’s easy to create a buzz for your event by using Instagram correctly; it only requires a bit of creativity and thought.

 

 

How do you market your event through Social Media?

Whether you are planning a real time conference, gathering or a virtual class, social media can be an inexpensive and cost-effective way to create buzz or attract an audience and turn a one off event into a recurring one.

The trick is to know what will not only help you create that buzz about your event but also help keep in touch with your consumers pre and post the event. This blog contains a few useful tips designed to make your event shine along with your company.

The first step is to make people aware about your company products and services and subsequently about the event you plan to have. The end consumer could be corporate or an individual, mediums exist for every kind of target audience.

Marketing your event through Twitter, Facebook, LinkedIn, through a blog and also through other media platforms available online goes a long way in achieving this.

Using site specific features to promote your company and event help you in creating a buzz about your brand to the target audience, for example simple things like creating your own hash tag on twitter and constantly tweeting or creating your own company page or event page on Facebook. Beyond a certain point if you have enough generic content, the members and followers tend to create your content for you.

Along with the well known websites that may help you create the hype you are looking for or market your brand to the right audience, there are many other lesser known but extremely effective ways to do the same, there are many online calendars or local tv stations who host a wide variety of events which allow free postings.

For an event specifically you could actually use online registration tools to collect payments and sponsorship amounts hassle free.

Many websites like Foursquare offer a platform where participants would actually check – in at your event , the incentive for them being to gain extra points or  you could also consider having live twitter updates during the event, and the best of all live video streaming of the event to the event website for people who are not physically attending.

After your event is completed, many clients often tend to over look the importance of keeping in touch with consumers, which can be very important for customer retention, constantly using the above mentioned mediums for product and company updates can be very effective to keep people engaged and interested until the next event happens.