Tag Archives: social events

Unplug Your Event

With people being inseparable from social media, it’s safe to say that technology has taken over our lives. When it comes to events, the more shares/photos/tweets you get, the better right? Wrong. Although event planners find it extremely important to promote their work through all platforms available, they must give a thought about the actual focus and attention that their event gets from their attendees.

Phones, Ipads, tablets and all other devices pose as interruptions during an event – with people feeling the constant need to update photos or tweet about their event experience. There is a fine line between your guests advocating your seminar or conference; and being digital zombies in front of their screens without having a definite understanding of what exactly is going on. When you discourage devices from your event, you encourage your guests to look up and drink in their surroundings.

When you want hundred percent attention from the crowd to a particular time in the entire event – a product launch for instance, ask them in advance to keep their gadgets aside for that moment. Setting aside a special booth like a charging station, might actually help. Asking people to tune out emails or messages from their contacts is a huge factor; respect their need to catch up with their updates throughout the event. They might have to check in with an employee or make some personal calls, and you wouldn’t want to hinder that. This in turn allows them to understand why you need their undivided attention.

The first thing that people resort to when they get bored is turn to their phones. Try making your unplugged event fun by rewarding your attendees – make the overall experience more engaging and lively so they genuinely feel the need to concentrate and remain disconnected from all that tech!

Your Event on Instagram

Photos on Instagram are no longer only selfies or adorable babies or special moments captured at fancy places. This app has quickly gained an increased presence in online marketing, as more and more users are jumping on the photo sharing bandwagon.

Though the platform was not originally meant for marketing, it has proven to be a significant tool in creating followers and customers to increase brand awareness and loyalty.

Having already figured out how to promote their events on other sites like Facebook, Twitter and Linkedin, event marketers are now adopting Instagram. Event attendees also share photos of their experience at the event as it fosters conversation among them. One of the best features of Instagram is that you are allowed to tag your photos using relevant hashtags which makes it easier for you to collect all the images from your event, see what photos from your event are being shared by others, and also leads people to you, if they are looking for your work.

Here are a few tips on how to make the best use of this app for your next event:

1.  Firstly, being an active user is important – keep your profile as current as you would, your Facebook and Twitter pages. Keep aside a posting schedule daily with some pictures and videos instead of randomly spamming your followers.

2.  Study or follow other similar brands and agencies to get a better idea of what your target market expects and what to deliver.

3.  By playing around with the various special filters, make your images look good and maintain uniformity in your images so they all look consistent and allow followers to recognize your work.

4.  Use hashtags correctly,  create your own and designate it to your organization.  For example, if you organize live events, you can use the #liveevents hashtag with all your photos. A unique and well-thought out hashtag can not only make it easier for people to remember your event, it can also encourage them to share your hashtag with others. Because of this, you can encourage your attendees to share their photos by providing them with a specific event hashtag.

5.  The type of pictures you share entirely depends on how you want to project your brand – you can post past event photos, photos of performers/entertainment, the console, props, the venue, food and so on.  When you share behind-the-scenes photos – of your team hard at work, the set up, and other aspects of event planning, your brand feels more authentic as you are making yourself vulnerable to your target market by establishing an emotional connect.

6.  The latest upgrade in the app, Instavid,  also allows you to take 15 second videos. What more can we say?

7.  Cross promote your Instagram account on all your other platforms  by linking them for more visibility.

8.  Interact with your followers if they leave behind comments on your pictures.

It’s easy to create a buzz for your event by using Instagram correctly; it only requires a bit of creativity and thought.

 

 

The Grand Hyatt Mumbai

Grand Hyatt Mumbai is one of the best conference hotels in Mumbai for all types of meetings and Events that are conducted with unparalleled style, elegance and attention to detail. 

Pegasus Events executed a media master class and luncheon organised by Tourism Victoria, at this venue. Gary Mehigan, chef and co-host of Masterchef Australia, was the highlight of this event – he conducted a master class for the special invitees from the media, which was followed by the luncheon. For this reason, the venue used was Celini, where a special menu was designed and implemented by Gary. The set up at the venue was designed in a way to bring the feel of Melbourne, with its must-visit and popular destinations.

Social Event Manager v/s Corporate Event Manager

While selecting an event manager to manage a particular event for you, it’s critical to define the type of event it is and accordingly choose the right person for the job. Many misconceive the term event manager to mean a person who can put together an event, irrespective of the scale or the type of the event. Seldom do people consider the small but significant differences which exist between a corporate event manager and a social event manager. These key differences can be highlighted very subtly yet identifying these differences while making a decision can be a make or break factor for an event.

A corporate event manager typically manages conferences, seminars, brand launches, activations and interactions with corporate houses and companies. They have a mission, vision and sales targets, so the direction to be worked in would be how you optimally capitalize your investment and accordingly get a return on the same through targeted activities which help deliver the company’s message to the end consumers.

A social event manager on the other hand manages weddings, anniversaries, birthdays etc. and would interact with individuals who have a vision of the perfect wedding, anniversary or birthday which they have been dreaming of for days, months or maybe even years.

And that is where the key difference lies, the emotional attachment which people have to a social event makes managing these kind of events a daunting yet exhilarating experience. A social event manager has an innate ability to connect with the individual more than the event, understand their client’s thoughts, perceptions and accordingly provide a service which exceeds expectations. The key to success for a social event manager is to have an ability to not only understand what has been said, but more importantly identify what has not been said. With a corporate event on the other hand, everything right from conceptualization to execution is centered around highlighting the needs of the audience attending the event and accordingly position ones product or service to maximize return on investment, so the direction that is worked towards is to make the company event a success and individual emotions rarely affect the course of the event as a whole.

Most social events are paid for by the individuals or families themselves, unlike corporate events that are funded by corporate budgets. This places constraints on how these costs are managed right upfront. Weddings, for example, can be funded by a collection of sources including personal funds, loans and gifts. This makes managing the budget a critical part of a successful event – sometime there is little or no room for tolerance for budget overruns or last minute expenses that were not accounted for in the planning, and can cause frustration for all parties involved.

The final and perhaps the most important difference is that most social events (weddings, birthdays and anniversaries in particular) are once-in-a-lifetime events. A corporate event provides opportunities for constant improvement and a platform to build a brand of events in itself which happen year after year.

From the differences highlighted above, social event management and corporate event management are two fundamentally different sections of the event management spectrum and the thought process which a corporate event manager follows is not possible to implement within a social event and vice versa.