Tag Archives: Pegasus Events

Event Marketing - Do It with Selfies

Event Marketing – Do it with Selfies

In addition to becoming the word of the year in 2013, the selfie is now being embraced by brands and marketers as a free, effective tool. After Ellen Degeneres’ selfie at the Oscars received around 3.5 million re-tweets, people have started removing the stigma from this phenomenon and trying to use it to leverage marketing and promotion campaigns.

What exactly is a selfie?

Hold your smartphone, stretch your arm out and take a picture of yourself.  It’s as simple as that.

How does it help an event planner?

Having smart technology at their fingertips and wanting to capture almost everything happening around them shows that event attendees are looking for an experience. Give it to them. Making people take selfies at your event indicates that in some way, your event is being shared; because 99 out of 100 selfies automatically go up on social media platforms like Facebook and Instagram.

Make sure that your company’s logo/name and all other branding at the event venue is clearly visible and presented in a fun, innovative way – maybe through frames or props or colored lettering. Drive your attendees to the ‘selfie station’ so your event experience is being promoted effortlessly.

You can also use selfies as event decor or have a live feed of these pictures –  which creates excitement around the area.

Give them incentives and encourage the sharing of these selfies – reward them with a freebie of some sort or publicize their image on your brand’s social media pages.

Love them or hate them,  selfies are everywhere – and it’s wiser to make good use of them effectively while the trend is still hot!

 

 

 

Event Debriefs - The sooner, the better

Event Debriefs – The Sooner, the Better

All those weeks of planning. All those efforts and details coming together to form an extra ordinary event. The event is over, yet there are several areas where improvement was needed.

As an event planner, your job is to lead a thought-provoking discussion by asking your event team, questions in a pre-planned sequence. This event debrief will allow all of you to describe what happened during the entire event, what was accomplished, what needs were met and what areas could be worked on, for better results.

The sooner this debrief is conducted, the better; as the event experience is still fresh in the minds of everyone who worked on it. This helps because the full-scale debrief that you had planned to do in office weeks later will become easier.

Let your team know in advance that a fast, crisp discussion will be held onsite as soon as the event wraps up.  Have someone take notes of everything discussed and let them know that these points will be revisited later in greater detail for the main debrief session coming up.

At the end of this session, you should have some valuable inputs from your team which you can incorporate into your next event planning process.

 

 

Event Food

Event Food

Food is one of the best marketing efforts that engages all the five senses. Good catering and excellent service often stand out to companies as much as the corporate event’s message itself.

There are many items to consider when planning your menu and venue for your corporate event.  A few ideas to keep in mind are:

- The size of the crowd

- How long they’ll be attending your corporate event

- What your venue is capable of handling as far as serving and seating

- Your budget

Make sure the food you serve at your corporate event is easy to eat and not too messy, as not to distract guests from conferences and team meetings.

Keeping in mind the preferences of guests or the mood of the event, a novel idea to engage your clients at your corporate events is to experiment with the cuisine – people generally remember having a new experience when it comes to food.

You can be as creative or as traditional as you like, but incorporating special dishes by breaking out of the typical mold will surprise and interest your attendees.

One of the main intentions of corporate cocktails is to initiate guest interactions and enable networking. Finger food works very well for this purpose – and a platter of canapes which are bite sized and creatively presented, are the best pick.

Food that is flavorful and beautiful to behold is essential at corporate events, but when it compliments the theme of the event, it’s even better.

Another fun idea is to match the theme or style of the food to the theme of the corporate event. How much fun you have with this idea depends on your company’s guidelines, so make sure to check them.

Dessert is a must have at any corporate event, it acts as the perfect finish to the culinary experience and the event itself.

The Westin Mumbai Garden City

The Westin Mumbai Garden City

The Westin Mumbai Garden City is a 5 star deluxe hotel which is 20 minutes away from Terminal 2 at The International Airport, located close to the business district and within easy access of the Bombay Exhibition Centre. Overlooking tranquil views of the Mumbai’s only National Park makes this premium hotel easy for guests to combine business and relaxation.

This venue played host to an annual awards ceremony for Aranca, a leading provider of customized investment and business research for global clients, executed by Pegasus Events. The venue’s muted colors, soothing lighting, state-of-the-art audio-visual equipment and sound systems created the perfect environment for an event of this kind. 

 

The Four Seasons Mumbai

The Four Seasons Mumbai
The Four Seasons Mumbai

Four Seasons is known world over for it’s unrivaled service.

The 10th anniversary celebrations – a cocktail event, for one of our corporate clients, Cunningham Lindsey, took place at The Gallery, a long and elegant hall with linear Czech chandeliers.

The venue was perfect for this corporate event as it was sophisticated and intimate, and the seating arrangement was made in a way to enable the crowd to move around freely.

The Trident Hotel Mumbai

The Regal Room at The Trident Mumbai

The Trident Hotel at Nariman Point Mumbai is one of the city’s grandest landmarks. The Product of the Year India Awards 2013, was organized by Pegasus Events at the Regal Room, which added a lot of value to the event, with the spaciously built banquet halls, super premium service quality and excellent food that Trident had to offer.

USP : Located at Nariman Point, the Trident offers the best view of Mumbai – with the city’s skyline and Marine Drive, the long promenade along the bay.