Food is one of the best marketing efforts that engages all the five senses. Good catering and excellent service often stand out to companies as much as the corporate event’s message itself.
There are many items to consider when planning your menu and venue for your corporate event. A few ideas to keep in mind are:
- The size of the crowd
- How long they’ll be attending your corporate event
- What your venue is capable of handling as far as serving and seating
- Your budget
Make sure the food you serve at your corporate event is easy to eat and not too messy, as not to distract guests from conferences and team meetings.
Keeping in mind the preferences of guests or the mood of the event, a novel idea to engage your clients at your corporate events is to experiment with the cuisine – people generally remember having a new experience when it comes to food.
You can be as creative or as traditional as you like, but incorporating special dishes by breaking out of the typical mold will surprise and interest your attendees.
One of the main intentions of corporate cocktails is to initiate guest interactions and enable networking. Finger food works very well for this purpose – and a platter of canapes which are bite sized and creatively presented, are the best pick.
Food that is flavorful and beautiful to behold is essential at corporate events, but when it compliments the theme of the event, it’s even better.
Another fun idea is to match the theme or style of the food to the theme of the corporate event. How much fun you have with this idea depends on your company’s guidelines, so make sure to check them.
Dessert is a must have at any corporate event, it acts as the perfect finish to the culinary experience and the event itself.