Tag Archives: giveaways

Is Corporate Gifting an Important Marketing Tool?

Well planned corporate gifts and promotional items are a cost-effective way to impress new and existing customers, employees and grow your brand presence. Statistics show that companies who give out gifts are twice as likely to be contacted by customers as those that don’t.

Here are some more reasons why corporate gifts are an important marketing tool:

  • They create a lasting impression with customers.
  • Attract client attention and increase brand awareness.
  • Help build goodwill and strengthen relationships with important customers by showing that you value them and their business.

In today’s competitive market, a well-executed corporate gift strategy will set your company aside from competitors and enhance your business image by making you look like a major player in the industry. In markets with very similar products and pricing, a memorable gift can keep you and your company top of clients’ minds.

Listed below are a few corporate gift ideas that have been used by us in the past – which worked wonders for us:

This option, of a neatly packaged golf kit which can be customized by personalizing the recipients name and company, works well for conferences and formal events attended by CXO level designates from the corporate world.

The wide variety of corporate gifts below provided ample amount of branding opportunity for the client, and the quality and innovation in these gifts gave a refreshing change.

Putting together simple corporate gifts in one box is a novel idea to make the corporate gifting process unique. 

Custom cufflinks with the client logo, stylish paper cutters and exclusive wine-bottle stoppers are some of the various options available, to be combined and gifted to corporate clients.

Corporate Gift Baskets are all about combining different kinds of goodies as one gift, and these can include items like exotic bath salts, aromatic incense sticks, flavored tea bags and decorative candle stands. 

It’s essential to give well-thought out gifts that are useful and functional in the receiver’s daily lives – gifts will not fulfill their purpose if they’re thrown away or sit in a drawer somewhere. Clever business gifts position you foremost in the minds of your customers and serve as constant reminders.