Tag Archives: events

Event Marketing - Do It with Selfies

Event Marketing – Do it with Selfies

In addition to becoming the word of the year in 2013, the selfie is now being embraced by brands and marketers as a free, effective tool. After Ellen Degeneres’ selfie at the Oscars received around 3.5 million re-tweets, people have started removing the stigma from this phenomenon and trying to use it to leverage marketing and promotion campaigns.

What exactly is a selfie?

Hold your smartphone, stretch your arm out and take a picture of yourself.  It’s as simple as that.

How does it help an event planner?

Having smart technology at their fingertips and wanting to capture almost everything happening around them shows that event attendees are looking for an experience. Give it to them. Making people take selfies at your event indicates that in some way, your event is being shared; because 99 out of 100 selfies automatically go up on social media platforms like Facebook and Instagram.

Make sure that your company’s logo/name and all other branding at the event venue is clearly visible and presented in a fun, innovative way – maybe through frames or props or colored lettering. Drive your attendees to the ‘selfie station’ so your event experience is being promoted effortlessly.

You can also use selfies as event decor or have a live feed of these pictures –  which creates excitement around the area.

Give them incentives and encourage the sharing of these selfies – reward them with a freebie of some sort or publicize their image on your brand’s social media pages.

Love them or hate them,  selfies are everywhere – and it’s wiser to make good use of them effectively while the trend is still hot!

 

 

 

Post-Event Feedback

Post Event Feedback

As an event planner, you might have used your best resources and ideas to execute a smooth event for your client.  But did it live up to your client’s expectations? Were the sound and lights favorable? Was the catering decent?

Learn about the needs and expectations of your target market to improve your future business and marketing strategies through curated post-event surveys.  Post-event surveys often provide the most meaningful feedback in knowing if your efforts were successful from the attendees’ perspective.

To ensure the highest participation rate, send your post-event survey to attendees as soon as the event has ended, while their experience is fresh in their minds. The most important information collected from post-event surveys is whether attendees found value in the event, whether it was worth their investment of time and resources, and whether they would participate in the event again.

Online surveys are the most useful – you can get the responses faster than collecting them manually and collate data to help further your research.  When creating the survey, keep it short — under 10 questions is best — and only use one or two open response answers. People will be more likely to answer the survey if it contains choices instead of requiring them to write answers to everything.

Below are samples of questions to ask in your next post-event survey:

  • How would you rate the overall outcome of this event?
  • How would you rate the competence of the event staff?
  • Do such events help in increasing visibility for the company?
  • Was there a networking opportunity for attendees?
  • What could the event organizers have done differently?
  • Compared to other similar events you have attended, how does this event compare?
  • Can the information you gathered from this session be applied to your business?

Collecting feedback from your attendees is the best way to make your events better and better each time. You want to keep your current audience and make it grow. Use the feedback to see what works and what doesn’t work and plan accordingly. You can go from being a good event planner to a great one simply by listening to the people who experience your events first-hand.

 

Event Seating

Event Seating

The seating arrangement at your event is a deciding factor in making or breaking the event. The venue for any event is chosen after examining the layout and the space available.  However, venue seating charts are often deceiving and are not good measures of how many people can be placed or seated comfortably. Before event planners can pack in as many attendees as the venue can allow, it must be determined what kind of seating will be used and in what configuration.

The dynamics, networking and participation at the event depends on seating. Depending on the objectives of the meeting or the event, assigned seats or tables can be beneficial.

Deciding the type of seating at events depends on  some factors like – where the food will be served, if the attendees will be taking notes or using laptops during the sessions, if there will be an award ceremony that requires people to walk up to the stage, the shape and size of the stage and the size of the audience.

The different types of seating generally used are:

Theater style seating

Classroom style seating

Round table/cluster seating

To ensure that you are selecting the best seating solution for your event, ask yourself what is needed and what is available. What you need will be determined by the size of the audience and the itinerary of the sessions held during the event. Whether you are planning an award show or a training seminar, specific furniture and configurations will be more functional than others.

 

 

Unplug Your Event

Unplug Your Event

With people being inseparable from social media, it’s safe to say that technology has taken over our lives. When it comes to events, the more shares/photos/tweets you get, the better right? Wrong. Although event planners find it extremely important to promote their work through all platforms available, they must give a thought about the actual focus and attention that their event gets from their attendees.

Phones, Ipads, tablets and all other devices pose as interruptions during an event – with people feeling the constant need to update photos or tweet about their event experience. There is a fine line between your guests advocating your seminar or conference; and being digital zombies in front of their screens without having a definite understanding of what exactly is going on. When you discourage devices from your event, you encourage your guests to look up and drink in their surroundings.

When you want hundred percent attention from the crowd to a particular time in the entire event – a product launch for instance, ask them in advance to keep their gadgets aside for that moment. Setting aside a special booth like a charging station, might actually help. Asking people to tune out emails or messages from their contacts is a huge factor; respect their need to catch up with their updates throughout the event. They might have to check in with an employee or make some personal calls, and you wouldn’t want to hinder that. This in turn allows them to understand why you need their undivided attention.

The first thing that people resort to when they get bored is turn to their phones. Try making your unplugged event fun by rewarding your attendees – make the overall experience more engaging and lively so they genuinely feel the need to concentrate and remain disconnected from all that tech!

Types of Corporate Events – How many do you know?

The event management industry is a complex & dynamic environment, and comprises of a wide variety of events.

In this post today, we intend to focus on the kinds of corporate/business events that event planning agencies often organize.

Conferences and Seminars:

Seminars and conferences can focus on internal operations and be limited only to your organization; or they can be used as vehicles for company promotion.

A conference is a participatory meeting or a gathering of members of organizations, designed for discussion, fact finding and problem-solving. It facilitates the exchange of information and gives an opportunity to discuss matters of common interest. Conferences generally have keynote speakers and breakout sessions by topic. They can be held over one or two days or sometimes longer.

Seminars on the other hand are usually smaller in terms of targeted audience size, lasting over a couple of hours with single or multiple speakers.

The Experian India Conclave – a corporate conference with bankers and credit heads, organized by Pegasus Events Pvt Ltd.

Product Launches: 

The debut of a product into the market defines a product launch. It signifies the point at which consumers first have access to a new product. Product launch events are important and require attention from the media and the public.

These launches give the public and the media a chance to hear everything about the product before any negative reviews are given. The task of putting together these product launch events could fall to a company employee who organizes meetings or an outside company.

A motorized stage system was used to  launch a health supplement by Pegasus Events Pvt Ltd.
A motorized stage system was used to launch a health supplement by Pegasus Events Pvt Ltd.

Trade missions and Road Shows:

Trade missions are international trips by government officials and business people, organized for the purpose of exploring international business opportunities.  A trade mission is a way in which countries or organisations can seek out potential buyers and sellers.

Roadshows can be small training sessions tailored for your colleague’s needs or much larger scale events in public spaces to reach out to potential customers.

A four city roadshow for South Africa Tourism, organized by Pegasus Events Pvt Ltd
A four city roadshow for South Africa Tourism, organized by Pegasus Events Pvt Ltd

Award Ceremonies:

Every company reaches a point in their annual operations or project milestones that calls for a celebration. Awards ceremonies can be held to honor team members who have gone beyond the call of duty, or to compliment the achievements of people within your industry.

The 5th Annual Hotelier India Awards, executed by Pegasus Events Pvt Ltd
The 5th Annual Hotelier India Awards, executed by Pegasus Events Pvt Ltd
An internal award ceremony by Mahindra Rise to award the employees within their respective fields.
An internal award ceremony by Mahindra Rise to award the employees within their respective fields.

Executive Retreats and Team Building Programs:

The primary or only occasion during the year – when an organization and it’s employees meet at a site away from their primary edifice. The objective is to generally offer a creative environment from which they can focus on clear, specific goals and objectives for the coming year.

Executive retreats have a more casual ambiance while team building events define team roles, and are useful tools for improving communication withing the organization and improving productivity.

An offsite team building event being managed by Pegasus Events Pvt Ltd
An offsite team building event being managed by Pegasus Events Pvt Ltd

Exhibitions and Trade Shows:

Event planning for trade shows involves negotiating sponsorship rates for trade show booth space, advertising and promotion at the event, and also sometimes design and execution of the trade show booth.  They are important lead-generating activities.

A trade show booth at the Intersec Dubai designed and executed by Pegasus Events Pvt Ltd
A trade show booth at the Intersec Dubai designed and executed by Pegasus Events Pvt Ltd

Themed Office Celebrations:

Corporate office celebrations provide great opportunities to socialize with colleagues and co-workers.  Celebrated in almost all organizations, they encourage the employees to generally bond over drinks and dinner.

Theme corporate parties also provide great opportunities to instigate guest interactions. The scope for paying attention to detail is huge, with the costumes and decor elements creating a fantasy environment.

The costumes, venue decor, props and food at this event were in perfect sync with the Halloween theme at this event.
The costumes, venue decor, props and food at this event were in perfect sync with the Halloween theme at this event.
This Arabian themed event had props like brass camels and Hookahs which gave a rustic feel
This Arabian themed event had props like brass camels and Hookahs which gave a rustic feel

Some corporate event agencies also manage lifestyle events like high profile luncheons, fashion shows and press events.

Pegasus Events Pvt Ltd handled a media master class and luncheon for Tourism Victoria, with celebrity chef Gary Mehigan.
Pegasus Events Pvt Ltd handled a media master class and luncheon for Tourism Victoria, with celebrity chef Gary Mehigan.

These are a few common business events that event managers generally execute, under the corporate event umbrella.

 

 

 

Event Food

Event Food

Food is one of the best marketing efforts that engages all the five senses. Good catering and excellent service often stand out to companies as much as the corporate event’s message itself.

There are many items to consider when planning your menu and venue for your corporate event.  A few ideas to keep in mind are:

- The size of the crowd

- How long they’ll be attending your corporate event

- What your venue is capable of handling as far as serving and seating

- Your budget

Make sure the food you serve at your corporate event is easy to eat and not too messy, as not to distract guests from conferences and team meetings.

Keeping in mind the preferences of guests or the mood of the event, a novel idea to engage your clients at your corporate events is to experiment with the cuisine – people generally remember having a new experience when it comes to food.

You can be as creative or as traditional as you like, but incorporating special dishes by breaking out of the typical mold will surprise and interest your attendees.

One of the main intentions of corporate cocktails is to initiate guest interactions and enable networking. Finger food works very well for this purpose – and a platter of canapes which are bite sized and creatively presented, are the best pick.

Food that is flavorful and beautiful to behold is essential at corporate events, but when it compliments the theme of the event, it’s even better.

Another fun idea is to match the theme or style of the food to the theme of the corporate event. How much fun you have with this idea depends on your company’s guidelines, so make sure to check them.

Dessert is a must have at any corporate event, it acts as the perfect finish to the culinary experience and the event itself.

Celebrities at Corporate Events

Celebrities at Corporate Events

A corporate event can benefit greatly by the presence and support of a celebrity – it sets a special tone and draws added excitement to a corporate seminar, conference, trade show or any business event; also generating goodwill and making the event a success in the eyes of the attendees.

We’ve listed a few of our events where certain celebrities made a big difference.  Have a look:

A media master class and luncheon was organised by Tourism Victoria, in order to promote Melbourne as a tourist destination. Gary Mehigan, chef and co-host of Masterchef Australia, was the highlight of this event – he conducted a master class for the special invitees from the media, which was followed by the luncheon. A special menu was designed and implemented by Gary for the same.

The Victorian Government’s Super Trade Mission to India was executed in Mumbai, Delhi and Bangalore. Former Australian cricketer Brett Lee joined Tourism Australia to promote the country’s tourism experiences.

At the Yuvraj Singh Foundation launch, 20 children from Make a Wish Foundation were granted the one wish which would make their day. Having their favorite cricketers, like bowler Zaheer Khan, grant that wish, made the feeling more special than one could even express.

The Product of the Year Awards saw participation from industry experts and analysts who came together to discuss and profile the winners. The emcee for the event, T.V anchor and theater personality Cyrus Broacha, was at his humorous best, and maintained the perfect balance of entertainment for the crowd that evening.

Mid Day’s Center Stage Second Anniversary bash was an intimate gathering of celebrities and friends who showed their support in style.  From discussing industry news and signing the Center Stage Wall of Fame to posing for pictures, Dia Mirza, former Miss Asia Pacific and Bollywood actress, certainly made the celebration special.

Tara Sharma, a British-Indian actress and model, posed for the shutterbugs at South Africa Tourism’s cocktail event – a photography exhibition, to set the tone for their upcoming roadshow. The event showcased the beauty, vibrancy and diversity of South Africa captured by award winning photographer Sudharak Olwe.

The Fashion Show for Gitanjali Jewellers at IIJW 2013, was executed in Delhi and Mumbai. Popular Bollywood faces like  Akshay Kumar, Sonam Kapoor, Neha Dhupia and Sonakshi Sinha, made special appearances on the ramp.

The number of people attending your event along with the media automatically create a buzz about  your event and organization, when a celebrity is present, thus making your event marketing easier.

 

 

 

 

 

The Grand Hyatt Mumbai

Grand Hyatt Mumbai is one of the best conference hotels in Mumbai for all types of meetings and Events that are conducted with unparalleled style, elegance and attention to detail. 

Pegasus Events executed a media master class and luncheon organised by Tourism Victoria, at this venue. Gary Mehigan, chef and co-host of Masterchef Australia, was the highlight of this event – he conducted a master class for the special invitees from the media, which was followed by the luncheon. For this reason, the venue used was Celini, where a special menu was designed and implemented by Gary. The set up at the venue was designed in a way to bring the feel of Melbourne, with its must-visit and popular destinations.

The Westin Mumbai Garden City

The Westin Mumbai Garden City

The Westin Mumbai Garden City is a 5 star deluxe hotel which is 20 minutes away from Terminal 2 at The International Airport, located close to the business district and within easy access of the Bombay Exhibition Centre. Overlooking tranquil views of the Mumbai’s only National Park makes this premium hotel easy for guests to combine business and relaxation.

This venue played host to an annual awards ceremony for Aranca, a leading provider of customized investment and business research for global clients, executed by Pegasus Events. The venue’s muted colors, soothing lighting, state-of-the-art audio-visual equipment and sound systems created the perfect environment for an event of this kind.