Tag Archives: event planning agencies

What event licenses are required for your next company event ?

People often ask me, what is the most important aspect when you organize an event for your client  ? What do we as clients need to account for?  Well, for us, there has always been one response, Event Licenses.

Before any event takes place, there are a set of licenses which one requires to acquire to ensure a smooth flowing event.  Most hotels provide clients the list of licenses ,which they would require to be submitted to them 24 hours before the event begins . There may be slight differences in the list provided, depending on the type of event.

Let us hypothetically consider an event which has everything in it, A company conference without any sponsors or paid attendees. A closed door invitee only event. It is a full day conference with Live Entertainment and a DJ Party to follow.

The list of licenses you would require are :

  • Rangbhoomi License
  • No objection Certificate from the Additional Collectors office
  • No Objection Certificate from the Local Police Station
  • No Objection Certificate from the Traffic Police Department
  • No Objection Certificate from the Fire Brigade
  • Police Commissioners Note

The above licenses come as a cluster of licenses common for any event.

For the DJ at your event, you require :

  • Phonographic Performance Ltd License : For any music apart from music by Yashraj Films.
  • Novex : This license is acquired for any music used at the event which is by Yashraj Films.

If you are having any Live Performance at your event, then you require :

  • IPRS : It stands for Indian Performing Rights Society Ltd. It is issued for any Live Entertainment you plan to have at your event.

Other Licenses Required :

  • Liquor License
  • Public Works Department License : You need to get this when you have a generator at your event.
  • Foreign Artist Permission : Whenever you have people from another nationality performing at your event, you require to get a license for that separately.

Documents you will require to get these licenses :

  • Floor Plan from the venue
  • No Objection Cerificate from the Venue
  • Letter of Application to different licensing departments on your company’s letter head along with an affidavit on a stamp paper.
  • Visa and contract copy between the artists and employee company if you have any foreign artists performing. It would be preferable in this case to get artists on a business visa and not an employment visa.

More often than not, it is advisable to ask the hotel what licenses they would require for the event and accordingly proceed.

So given above are the list of licenses required for your event,  in-case you have sponsors and paid attendees at your event, there is the Entertainment Tax directorate which comes in factoring in details on a subjective event to event basis.

5 ways how you can contribute towards making your event successful!

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As a client, you have expectations. You want to organize a fantastic event for your clients in a cost effective manner, and generate maximum return on investment out of doing so.

You want to be on top of your game, and you want to create a long lasting impression which your audience will remember until the next event you organize.

You want them to expect better and more when they attend your company’s next event.

You have 2 options here :

  • Try to become an event manager and be the jack of all trades, where you try to do everything and end up giving little attention to what will actually give you a return on your investment.

OR

  • You hand over the event execution to companies such as our’s, who do this everyday, so that you can concentrate on furthering relations with your attendees and ensuring your guests feel welcome out of attending the event.

Our guess and our hope is, that you want to be number 2. Unfortunately, from our experience, it is close to impossible for you as a client to completely let go, which is absolutely normal for any person.

Before you get into a conundrum and start wondering, how then will you manage both ,Read further for how you can help to ensure a smooth flowing event and at the same time have enough time to concentrate on your business.

  • Trust your event planner :

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This we list down first, because it is that critical to ensure a successful event. We always encourage our clients to be absolutely transparent and candid about what they expect. If you were to hold back any information related to the work we do, it can have adverse effects on the over all functioning of the event.

Your event is important to us, as it is to you and us seeing it from your perspective is extremely important to ensure flawless execution.

  • Be the single point of Contact :

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With most companies, more often than not, more than one person is assigned the responsibility of seeing the event through.

What is most recommended by us, is for us to have one point of contact in order to ensure one clear channel of communication and to avoid miscommunication.

This practice gives your event an organized approval structure and makes all event processes quicker and more efficient.

  • Follow Timelines :

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This is one of the most important aspects. Almost all event companies will give you a sheet, which will list down when specific things such as Podium presentations, attendee lists, approvals on event graphics and agenda are required latest by.

The reason for this is obviously to back up on all the finer details involved within the event. The event only gets as good as what the presenters and audience make it, Hence always meet those deadlines.

  • Hierarchy:

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This is a subtle reference to point no 2. While we expect a single point of contact at the clients company, it is critical, especially during the event that only the event planner who you have been dealing with be handed out instructions.

On the day of the event, you will see many event staff doing many different things, all directed by one person. If you were to hand them a set of instructions apart from what they are doing it would upset the wagon wheel completely, breaking a sprocket in the entire event machinery. Always ask the event director on site to assign someone for something you require.

To give you an example : If 2 hosts are assigned the responsibility of registration, and you ask them to escort a VVIP to their seat, they may do so, but that makes you vulnerable to losing the visiting cards collected at the registration desk and also leaves your registration desk unattended.

  • On the day, leave it to the experts:

This pretty much, is a compilation of all the above points put together. The reason to mention this though, is because most clients don’t realize that this is what your event planner prepared for since they first received the brief.

What we encourage our clients to do is, after the dry run is completed to leave the console and logistics in our capable hands and you enjoy the event, with your point of concentration being your attendees and speakers.

5 Events you can organize to help grow your business with immediate results!

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Events according to us have always been the best tool any company can use to grow their business. We believe 9 out of 10 businesses can generate tremendous results out of organizing an event.

Below we highlight 5 Different events which you can organize to transform your business. You would best judge which type of event suits you best.

  1. Customer Networking.

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Gather a few of your best customers together for Drinks and Dinner. It is a great platform to ease out the pressures of a board room environment and have a relaxed conversation. Tell them your plans, ask their opinions. You will get really useful feedback to help you in your business and you can offer them a good deal if they decide to take up your newest product/service in the near future.

80% of your business will come from the top 20% of your clients, this just provides a personal touch to your regular clients which is unparalleled and helps further build on the relationship you share with them.

  1. If you are the best, show people you are.

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You are an expert at what you do, simply by constantly innovating and making a business out of nothing. So, you have lots of handy information you can use to share with your current clients and impress upon your potential clients. You can organize an event where you teach them about the best practices in your industry. This shows your expertise and reinforces their confidence within your company.

This not only applies to B2B ( Business to Business ) companies but to B2C (Business to Consumer ) companies as well. To give you an example,  A consumer brand can run a BTL ( Below the line ) Activation campaign about how their product is different from that of competitors, they could possibly also have some kind of Sampling at the campaign. This will make your targeted audience feel more comfortable with your brand , thus making them buy.

  1. Workshop / Product Demonstration.

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Often, your clients will really like the idea of what you do, but aren’t really sure how to make the best use of your products and services. So, demonstrating and walking them through the entire process will simply move them closer to buying your product. Webinars and online tutorials work as well, however events are all about personal touch. This would mainly apply to IT / Networking Infrastructure companies more than others. Or any company dealing with softwares of any sort.

A workshop can be very effective. This approach allows you to address a specific issue, and then allows you to pitch your products or services as the answer.

  1. Site Visit.

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If you have a Factory, Warehouse or business location, an open day is a fantastic way to let people see your business in action. They will feel like they know your business better, and be more confident in the product / service you offer.

You will be surprised at how many of your customers and potential clients would LOVE to know more about what goes on in the background—and this will make them more likely to purchase.

  1. Annual Get Together.

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Getting people together to meet you and talk to each other can be very effective, and an Annual party or an occasion specific party is the perfect way to do this.

Whether you host this at your own location or have people somewhere else, think about holding a party and inviting clients, and your “business friends.” People will talk to each other about how great you are and will take the chance to speak to you about a potential business opportunity.

You have a group of people around your business network who would probably like to meet each other. This is particularly true for B2B companies, but also applies to many B2C (Business to Consumer) organisations as well. Facilitate that meeting, by getting them in the room together and making some useful introductions ,you will become popular in their eyes. For Eg. If you were to bring together an Event Company, A social media company and a Hotel. That would lead to one powerful conversation and at the same time, your business designing business would come to the fore with all three.

We at Pegasus have always thought, events are the best tool to further your business and we can most definitely provide you with the best platforms possible to do so!

Your Event Is A Recipe – Use The Right Ingredients!

The way to a man’s heart is through his stomach. The way to a client’s heart is through an event. A perfectly crafted one, at that.

Creating a flawless event experience requires the same amount of precision and skill that goes into producing a sensational recipe – one that your attendees will remember for a long time.

Adnan Morbiwala, Chief – Sales and Marketing at Pegasus, has made a quick fix of elements that you would require, to become the Masterchef of event planning:

Ingredients :

  • Venue (Vessel)
  • 20 existing clients –  which give you 80% of your business
  • 80 prospective Clients –  audience who will hear about your services from the top 20 % of your clients
  • One serving of a grand stage
  • A dash of sound, a hint of lights and a dollop of AV Equipment.
  • An agenda for networking
  • Entertainment to taste

Method :

Clean and prepare the venue.

Once ready, add the intricately designed stage, making sure all brand guidelines are followed,  along with the equipment and console.

Dry run through the agenda to make sure every thing is in top form.

Throw in your support staff with assigned duties, to marinate stage and equipment.

Let it rest for at least 60 minutes.

Add your current clients and company management who would be setting the tone as speakers, for a taste of what your brand stands for.

Give your support staff, stage & equipment and current clients, along with company management a good mix, just so that all of them have blended well.

Now you are ready to add your prospective clients. Mix well to ensure the prospective clientele combine with your stage, sound, lights, AV, branding material  and current clients. Give enough networking time for the mixture to merge and collate.

Garnish with a good choice of entertainment with cocktails and food.

Preparation time – 3 Months

Serves – 1 Company.

For us planning an event is just like cooking a great meal, all you need is a good chef.  The Pegasus team always ensures to provide you with the right ingredients which help boost sales and gain new business through what experiential communications really is – an experience. We provide your guests an experience which takes them a lot of time to digest, albeit intentionally, and one which people remember for years to come.

 

Your Event on Instagram

Photos on Instagram are no longer only selfies or adorable babies or special moments captured at fancy places. This app has quickly gained an increased presence in online marketing, as more and more users are jumping on the photo sharing bandwagon.

Though the platform was not originally meant for marketing, it has proven to be a significant tool in creating followers and customers to increase brand awareness and loyalty.

Having already figured out how to promote their events on other sites like Facebook, Twitter and Linkedin, event marketers are now adopting Instagram. Event attendees also share photos of their experience at the event as it fosters conversation among them. One of the best features of Instagram is that you are allowed to tag your photos using relevant hashtags which makes it easier for you to collect all the images from your event, see what photos from your event are being shared by others, and also leads people to you, if they are looking for your work.

Here are a few tips on how to make the best use of this app for your next event:

1.  Firstly, being an active user is important – keep your profile as current as you would, your Facebook and Twitter pages. Keep aside a posting schedule daily with some pictures and videos instead of randomly spamming your followers.

2.  Study or follow other similar brands and agencies to get a better idea of what your target market expects and what to deliver.

3.  By playing around with the various special filters, make your images look good and maintain uniformity in your images so they all look consistent and allow followers to recognize your work.

4.  Use hashtags correctly,  create your own and designate it to your organization.  For example, if you organize live events, you can use the #liveevents hashtag with all your photos. A unique and well-thought out hashtag can not only make it easier for people to remember your event, it can also encourage them to share your hashtag with others. Because of this, you can encourage your attendees to share their photos by providing them with a specific event hashtag.

5.  The type of pictures you share entirely depends on how you want to project your brand – you can post past event photos, photos of performers/entertainment, the console, props, the venue, food and so on.  When you share behind-the-scenes photos – of your team hard at work, the set up, and other aspects of event planning, your brand feels more authentic as you are making yourself vulnerable to your target market by establishing an emotional connect.

6.  The latest upgrade in the app, Instavid,  also allows you to take 15 second videos. What more can we say?

7.  Cross promote your Instagram account on all your other platforms  by linking them for more visibility.

8.  Interact with your followers if they leave behind comments on your pictures.

It’s easy to create a buzz for your event by using Instagram correctly; it only requires a bit of creativity and thought.

 

 

Types of Corporate Events – How many do you know?

The event management industry is a complex & dynamic environment, and comprises of a wide variety of events.

In this post today, we intend to focus on the kinds of corporate/business events that event planning agencies often organize.

Conferences and Seminars:

Seminars and conferences can focus on internal operations and be limited only to your organization; or they can be used as vehicles for company promotion.

A conference is a participatory meeting or a gathering of members of organizations, designed for discussion, fact finding and problem-solving. It facilitates the exchange of information and gives an opportunity to discuss matters of common interest. Conferences generally have keynote speakers and breakout sessions by topic. They can be held over one or two days or sometimes longer.

Seminars on the other hand are usually smaller in terms of targeted audience size, lasting over a couple of hours with single or multiple speakers.

The Experian India Conclave – a corporate conference with bankers and credit heads, organized by Pegasus Events Pvt Ltd.

Product Launches: 

The debut of a product into the market defines a product launch. It signifies the point at which consumers first have access to a new product. Product launch events are important and require attention from the media and the public.

These launches give the public and the media a chance to hear everything about the product before any negative reviews are given. The task of putting together these product launch events could fall to a company employee who organizes meetings or an outside company.

A motorized stage system was used to  launch a health supplement by Pegasus Events Pvt Ltd.
A motorized stage system was used to launch a health supplement by Pegasus Events Pvt Ltd.

Trade missions and Road Shows:

Trade missions are international trips by government officials and business people, organized for the purpose of exploring international business opportunities.  A trade mission is a way in which countries or organisations can seek out potential buyers and sellers.

Roadshows can be small training sessions tailored for your colleague’s needs or much larger scale events in public spaces to reach out to potential customers.

A four city roadshow for South Africa Tourism, organized by Pegasus Events Pvt Ltd
A four city roadshow for South Africa Tourism, organized by Pegasus Events Pvt Ltd

Award Ceremonies:

Every company reaches a point in their annual operations or project milestones that calls for a celebration. Awards ceremonies can be held to honor team members who have gone beyond the call of duty, or to compliment the achievements of people within your industry.

The 5th Annual Hotelier India Awards, executed by Pegasus Events Pvt Ltd
The 5th Annual Hotelier India Awards, executed by Pegasus Events Pvt Ltd
An internal award ceremony by Mahindra Rise to award the employees within their respective fields.
An internal award ceremony by Mahindra Rise to award the employees within their respective fields.

Executive Retreats and Team Building Programs:

The primary or only occasion during the year – when an organization and it’s employees meet at a site away from their primary edifice. The objective is to generally offer a creative environment from which they can focus on clear, specific goals and objectives for the coming year.

Executive retreats have a more casual ambiance while team building events define team roles, and are useful tools for improving communication withing the organization and improving productivity.

An offsite team building event being managed by Pegasus Events Pvt Ltd
An offsite team building event being managed by Pegasus Events Pvt Ltd

Exhibitions and Trade Shows:

Event planning for trade shows involves negotiating sponsorship rates for trade show booth space, advertising and promotion at the event, and also sometimes design and execution of the trade show booth.  They are important lead-generating activities.

A trade show booth at the Intersec Dubai designed and executed by Pegasus Events Pvt Ltd
A trade show booth at the Intersec Dubai designed and executed by Pegasus Events Pvt Ltd

Themed Office Celebrations:

Corporate office celebrations provide great opportunities to socialize with colleagues and co-workers.  Celebrated in almost all organizations, they encourage the employees to generally bond over drinks and dinner.

Theme corporate parties also provide great opportunities to instigate guest interactions. The scope for paying attention to detail is huge, with the costumes and decor elements creating a fantasy environment.

The costumes, venue decor, props and food at this event were in perfect sync with the Halloween theme at this event.
The costumes, venue decor, props and food at this event were in perfect sync with the Halloween theme at this event.
This Arabian themed event had props like brass camels and Hookahs which gave a rustic feel
This Arabian themed event had props like brass camels and Hookahs which gave a rustic feel

Some corporate event agencies also manage lifestyle events like high profile luncheons, fashion shows and press events.

Pegasus Events Pvt Ltd handled a media master class and luncheon for Tourism Victoria, with celebrity chef Gary Mehigan.
Pegasus Events Pvt Ltd handled a media master class and luncheon for Tourism Victoria, with celebrity chef Gary Mehigan.

These are a few common business events that event managers generally execute, under the corporate event umbrella.

 

 

 

The Event Planner’s Dress Code

In an industry like event management, relationships with clients vary tremendously from hugely formal/businesslike to far out casual or anything in-between.

Though, from an outsider’s perspective, event planning agencies put out a casual image, a formal attire is best suited for most of the corporate events – which comprise of an official business environment.

Here comes the need for the on-site event team to be dressed appropriately for the event – a small but important detail that often gets overlooked.

Your event team can follow a particular dress code, which looks sharp yet advertises your own brand in a tasteful way. However, professional does not always mean monotonous or stodgy; it’s fine to allow a bit of personal interests to mix with professionalism.

The members in your event team should be dressed in a monochrome, so they have the right mix of being visible to the client or guests when required; and to avoid standing out too much in the crowd. Generally, black is an industry standard – feminine tailored cuts for women are preferred and they  can have the company’s logo on them.

You can get as creative as you like with the style of these staff dresses – as long as your event team finds them comfortable, and they look presentable.  These details go a long way in establishing a brand recall with your clients and attendees.