Tag Archives: event manager

Types of Corporate Events – How many do you know?

The event management industry is a complex & dynamic environment, and comprises of a wide variety of events.

In this post today, we intend to focus on the kinds of corporate/business events that event planning agencies often organize.

Conferences and Seminars:

Seminars and conferences can focus on internal operations and be limited only to your organization; or they can be used as vehicles for company promotion.

A conference is a participatory meeting or a gathering of members of organizations, designed for discussion, fact finding and problem-solving. It facilitates the exchange of information and gives an opportunity to discuss matters of common interest. Conferences generally have keynote speakers and breakout sessions by topic. They can be held over one or two days or sometimes longer.

Seminars on the other hand are usually smaller in terms of targeted audience size, lasting over a couple of hours with single or multiple speakers.

The Experian India Conclave – a corporate conference with bankers and credit heads, organized by Pegasus Events Pvt Ltd.

Product Launches: 

The debut of a product into the market defines a product launch. It signifies the point at which consumers first have access to a new product. Product launch events are important and require attention from the media and the public.

These launches give the public and the media a chance to hear everything about the product before any negative reviews are given. The task of putting together these product launch events could fall to a company employee who organizes meetings or an outside company.

A motorized stage system was used to  launch a health supplement by Pegasus Events Pvt Ltd.
A motorized stage system was used to launch a health supplement by Pegasus Events Pvt Ltd.

Trade missions and Road Shows:

Trade missions are international trips by government officials and business people, organized for the purpose of exploring international business opportunities.  A trade mission is a way in which countries or organisations can seek out potential buyers and sellers.

Roadshows can be small training sessions tailored for your colleague’s needs or much larger scale events in public spaces to reach out to potential customers.

A four city roadshow for South Africa Tourism, organized by Pegasus Events Pvt Ltd
A four city roadshow for South Africa Tourism, organized by Pegasus Events Pvt Ltd

Award Ceremonies:

Every company reaches a point in their annual operations or project milestones that calls for a celebration. Awards ceremonies can be held to honor team members who have gone beyond the call of duty, or to compliment the achievements of people within your industry.

The 5th Annual Hotelier India Awards, executed by Pegasus Events Pvt Ltd
The 5th Annual Hotelier India Awards, executed by Pegasus Events Pvt Ltd
An internal award ceremony by Mahindra Rise to award the employees within their respective fields.
An internal award ceremony by Mahindra Rise to award the employees within their respective fields.

Executive Retreats and Team Building Programs:

The primary or only occasion during the year – when an organization and it’s employees meet at a site away from their primary edifice. The objective is to generally offer a creative environment from which they can focus on clear, specific goals and objectives for the coming year.

Executive retreats have a more casual ambiance while team building events define team roles, and are useful tools for improving communication withing the organization and improving productivity.

An offsite team building event being managed by Pegasus Events Pvt Ltd
An offsite team building event being managed by Pegasus Events Pvt Ltd

Exhibitions and Trade Shows:

Event planning for trade shows involves negotiating sponsorship rates for trade show booth space, advertising and promotion at the event, and also sometimes design and execution of the trade show booth.  They are important lead-generating activities.

A trade show booth at the Intersec Dubai designed and executed by Pegasus Events Pvt Ltd
A trade show booth at the Intersec Dubai designed and executed by Pegasus Events Pvt Ltd

Themed Office Celebrations:

Corporate office celebrations provide great opportunities to socialize with colleagues and co-workers.  Celebrated in almost all organizations, they encourage the employees to generally bond over drinks and dinner.

Theme corporate parties also provide great opportunities to instigate guest interactions. The scope for paying attention to detail is huge, with the costumes and decor elements creating a fantasy environment.

The costumes, venue decor, props and food at this event were in perfect sync with the Halloween theme at this event.
The costumes, venue decor, props and food at this event were in perfect sync with the Halloween theme at this event.
This Arabian themed event had props like brass camels and Hookahs which gave a rustic feel
This Arabian themed event had props like brass camels and Hookahs which gave a rustic feel

Some corporate event agencies also manage lifestyle events like high profile luncheons, fashion shows and press events.

Pegasus Events Pvt Ltd handled a media master class and luncheon for Tourism Victoria, with celebrity chef Gary Mehigan.
Pegasus Events Pvt Ltd handled a media master class and luncheon for Tourism Victoria, with celebrity chef Gary Mehigan.

These are a few common business events that event managers generally execute, under the corporate event umbrella.

 

 

 

Social Event Manager v/s Corporate Event Manager

Social Event Manager v/s Corporate Event Manager

While selecting an event manager to manage a particular event for you, it’s critical to define the type of event it is and accordingly choose the right person for the job. Many misconceive the term event manager to mean a person who can put together an event, irrespective of the scale or the type of the event. Seldom do people consider the small but significant differences which exist between a corporate event manager and a social event manager. These key differences can be highlighted very subtly yet identifying these differences while making a decision can be a make or break factor for an event.

A corporate event manager typically manages conferences, seminars, brand launches, activations and interactions with corporate houses and companies. They have a mission, vision and sales targets, so the direction to be worked in would be how you optimally capitalize your investment and accordingly get a return on the same through targeted activities which help deliver the company’s message to the end consumers.

A social event manager on the other hand manages weddings, anniversaries, birthdays etc. and would interact with individuals who have a vision of the perfect wedding, anniversary or birthday which they have been dreaming of for days, months or maybe even years.

And that is where the key difference lies, the emotional attachment which people have to a social event makes managing these kind of events a daunting yet exhilarating experience. A social event manager has an innate ability to connect with the individual more than the event, understand their client’s thoughts, perceptions and accordingly provide a service which exceeds expectations. The key to success for a social event manager is to have an ability to not only understand what has been said, but more importantly identify what has not been said. With a corporate event on the other hand, everything right from conceptualization to execution is centered around highlighting the needs of the audience attending the event and accordingly position ones product or service to maximize return on investment, so the direction that is worked towards is to make the company event a success and individual emotions rarely affect the course of the event as a whole.

Most social events are paid for by the individuals or families themselves, unlike corporate events that are funded by corporate budgets. This places constraints on how these costs are managed right upfront. Weddings, for example, can be funded by a collection of sources including personal funds, loans and gifts. This makes managing the budget a critical part of a successful event – sometime there is little or no room for tolerance for budget overruns or last minute expenses that were not accounted for in the planning, and can cause frustration for all parties involved.

The final and perhaps the most important difference is that most social events (weddings, birthdays and anniversaries in particular) are once-in-a-lifetime events. A corporate event provides opportunities for constant improvement and a platform to build a brand of events in itself which happen year after year.

From the differences highlighted above, social event management and corporate event management are two fundamentally different sections of the event management spectrum and the thought process which a corporate event manager follows is not possible to implement within a social event and vice versa.