Tag Archives: event management

Unplug Your Event

Unplug Your Event

With people being inseparable from social media, it’s safe to say that technology has taken over our lives. When it comes to events, the more shares/photos/tweets you get, the better right? Wrong. Although event planners find it extremely important to promote their work through all platforms available, they must give a thought about the actual focus and attention that their event gets from their attendees.

Phones, Ipads, tablets and all other devices pose as interruptions during an event – with people feeling the constant need to update photos or tweet about their event experience. There is a fine line between your guests advocating your seminar or conference; and being digital zombies in front of their screens without having a definite understanding of what exactly is going on. When you discourage devices from your event, you encourage your guests to look up and drink in their surroundings.

When you want hundred percent attention from the crowd to a particular time in the entire event – a product launch for instance, ask them in advance to keep their gadgets aside for that moment. Setting aside a special booth like a charging station, might actually help. Asking people to tune out emails or messages from their contacts is a huge factor; respect their need to catch up with their updates throughout the event. They might have to check in with an employee or make some personal calls, and you wouldn’t want to hinder that. This in turn allows them to understand why you need their undivided attention.

The first thing that people resort to when they get bored is turn to their phones. Try making your unplugged event fun by rewarding your attendees – make the overall experience more engaging and lively so they genuinely feel the need to concentrate and remain disconnected from all that tech!

Your Event on Instagram

Your Event on Instagram

Photos on Instagram are no longer only selfies or adorable babies or special moments captured at fancy places. This app has quickly gained an increased presence in online marketing, as more and more users are jumping on the photo sharing bandwagon.

Though the platform was not originally meant for marketing, it has proven to be a significant tool in creating followers and customers to increase brand awareness and loyalty.

Having already figured out how to promote their events on other sites like Facebook, Twitter and Linkedin, event marketers are now adopting Instagram. Event attendees also share photos of their experience at the event as it fosters conversation among them. One of the best features of Instagram is that you are allowed to tag your photos using relevant hashtags which makes it easier for you to collect all the images from your event, see what photos from your event are being shared by others, and also leads people to you, if they are looking for your work.

Here are a few tips on how to make the best use of this app for your next event:

1.  Firstly, being an active user is important – keep your profile as current as you would, your Facebook and Twitter pages. Keep aside a posting schedule daily with some pictures and videos instead of randomly spamming your followers.

2.  Study or follow other similar brands and agencies to get a better idea of what your target market expects and what to deliver.

3.  By playing around with the various special filters, make your images look good and maintain uniformity in your images so they all look consistent and allow followers to recognize your work.

4.  Use hashtags correctly,  create your own and designate it to your organization.  For example, if you organize live events, you can use the #liveevents hashtag with all your photos. A unique and well-thought out hashtag can not only make it easier for people to remember your event, it can also encourage them to share your hashtag with others. Because of this, you can encourage your attendees to share their photos by providing them with a specific event hashtag.

5.  The type of pictures you share entirely depends on how you want to project your brand – you can post past event photos, photos of performers/entertainment, the console, props, the venue, food and so on.  When you share behind-the-scenes photos – of your team hard at work, the set up, and other aspects of event planning, your brand feels more authentic as you are making yourself vulnerable to your target market by establishing an emotional connect.

6.  The latest upgrade in the app, Instavid,  also allows you to take 15 second videos. What more can we say?

7.  Cross promote your Instagram account on all your other platforms  by linking them for more visibility.

8.  Interact with your followers if they leave behind comments on your pictures.

It’s easy to create a buzz for your event by using Instagram correctly; it only requires a bit of creativity and thought.

 

 

Types of Corporate Events – How many do you know?

The event management industry is a complex & dynamic environment, and comprises of a wide variety of events.

In this post today, we intend to focus on the kinds of corporate/business events that event planning agencies often organize.

Conferences and Seminars:

Seminars and conferences can focus on internal operations and be limited only to your organization; or they can be used as vehicles for company promotion.

A conference is a participatory meeting or a gathering of members of organizations, designed for discussion, fact finding and problem-solving. It facilitates the exchange of information and gives an opportunity to discuss matters of common interest. Conferences generally have keynote speakers and breakout sessions by topic. They can be held over one or two days or sometimes longer.

Seminars on the other hand are usually smaller in terms of targeted audience size, lasting over a couple of hours with single or multiple speakers.

The Experian India Conclave – a corporate conference with bankers and credit heads, organized by Pegasus Events Pvt Ltd.

Product Launches: 

The debut of a product into the market defines a product launch. It signifies the point at which consumers first have access to a new product. Product launch events are important and require attention from the media and the public.

These launches give the public and the media a chance to hear everything about the product before any negative reviews are given. The task of putting together these product launch events could fall to a company employee who organizes meetings or an outside company.

A motorized stage system was used to  launch a health supplement by Pegasus Events Pvt Ltd.
A motorized stage system was used to launch a health supplement by Pegasus Events Pvt Ltd.

Trade missions and Road Shows:

Trade missions are international trips by government officials and business people, organized for the purpose of exploring international business opportunities.  A trade mission is a way in which countries or organisations can seek out potential buyers and sellers.

Roadshows can be small training sessions tailored for your colleague’s needs or much larger scale events in public spaces to reach out to potential customers.

A four city roadshow for South Africa Tourism, organized by Pegasus Events Pvt Ltd
A four city roadshow for South Africa Tourism, organized by Pegasus Events Pvt Ltd

Award Ceremonies:

Every company reaches a point in their annual operations or project milestones that calls for a celebration. Awards ceremonies can be held to honor team members who have gone beyond the call of duty, or to compliment the achievements of people within your industry.

The 5th Annual Hotelier India Awards, executed by Pegasus Events Pvt Ltd
The 5th Annual Hotelier India Awards, executed by Pegasus Events Pvt Ltd
An internal award ceremony by Mahindra Rise to award the employees within their respective fields.
An internal award ceremony by Mahindra Rise to award the employees within their respective fields.

Executive Retreats and Team Building Programs:

The primary or only occasion during the year – when an organization and it’s employees meet at a site away from their primary edifice. The objective is to generally offer a creative environment from which they can focus on clear, specific goals and objectives for the coming year.

Executive retreats have a more casual ambiance while team building events define team roles, and are useful tools for improving communication withing the organization and improving productivity.

An offsite team building event being managed by Pegasus Events Pvt Ltd
An offsite team building event being managed by Pegasus Events Pvt Ltd

Exhibitions and Trade Shows:

Event planning for trade shows involves negotiating sponsorship rates for trade show booth space, advertising and promotion at the event, and also sometimes design and execution of the trade show booth.  They are important lead-generating activities.

A trade show booth at the Intersec Dubai designed and executed by Pegasus Events Pvt Ltd
A trade show booth at the Intersec Dubai designed and executed by Pegasus Events Pvt Ltd

Themed Office Celebrations:

Corporate office celebrations provide great opportunities to socialize with colleagues and co-workers.  Celebrated in almost all organizations, they encourage the employees to generally bond over drinks and dinner.

Theme corporate parties also provide great opportunities to instigate guest interactions. The scope for paying attention to detail is huge, with the costumes and decor elements creating a fantasy environment.

The costumes, venue decor, props and food at this event were in perfect sync with the Halloween theme at this event.
The costumes, venue decor, props and food at this event were in perfect sync with the Halloween theme at this event.
This Arabian themed event had props like brass camels and Hookahs which gave a rustic feel
This Arabian themed event had props like brass camels and Hookahs which gave a rustic feel

Some corporate event agencies also manage lifestyle events like high profile luncheons, fashion shows and press events.

Pegasus Events Pvt Ltd handled a media master class and luncheon for Tourism Victoria, with celebrity chef Gary Mehigan.
Pegasus Events Pvt Ltd handled a media master class and luncheon for Tourism Victoria, with celebrity chef Gary Mehigan.

These are a few common business events that event managers generally execute, under the corporate event umbrella.

 

 

 

The Event Planner's Dress Code

The Event Planner’s Dress Code

In an industry like event management, relationships with clients vary tremendously from hugely formal/businesslike to far out casual or anything in-between.

Though, from an outsider’s perspective, event planning agencies put out a casual image, a formal attire is best suited for most of the corporate events – which comprise of an official business environment.

Here comes the need for the on-site event team to be dressed appropriately for the event – a small but important detail that often gets overlooked.

Your event team can follow a particular dress code, which looks sharp yet advertises your own brand in a tasteful way. However, professional does not always mean monotonous or stodgy; it’s fine to allow a bit of personal interests to mix with professionalism.

The members in your event team should be dressed in a monochrome, so they have the right mix of being visible to the client or guests when required; and to avoid standing out too much in the crowd. Generally, black is an industry standard – feminine tailored cuts for women are preferred and they  can have the company’s logo on them.

You can get as creative as you like with the style of these staff dresses – as long as your event team finds them comfortable, and they look presentable.  These details go a long way in establishing a brand recall with your clients and attendees.

Event Food

Event Food

Food is one of the best marketing efforts that engages all the five senses. Good catering and excellent service often stand out to companies as much as the corporate event’s message itself.

There are many items to consider when planning your menu and venue for your corporate event.  A few ideas to keep in mind are:

- The size of the crowd

- How long they’ll be attending your corporate event

- What your venue is capable of handling as far as serving and seating

- Your budget

Make sure the food you serve at your corporate event is easy to eat and not too messy, as not to distract guests from conferences and team meetings.

Keeping in mind the preferences of guests or the mood of the event, a novel idea to engage your clients at your corporate events is to experiment with the cuisine – people generally remember having a new experience when it comes to food.

You can be as creative or as traditional as you like, but incorporating special dishes by breaking out of the typical mold will surprise and interest your attendees.

One of the main intentions of corporate cocktails is to initiate guest interactions and enable networking. Finger food works very well for this purpose – and a platter of canapes which are bite sized and creatively presented, are the best pick.

Food that is flavorful and beautiful to behold is essential at corporate events, but when it compliments the theme of the event, it’s even better.

Another fun idea is to match the theme or style of the food to the theme of the corporate event. How much fun you have with this idea depends on your company’s guidelines, so make sure to check them.

Dessert is a must have at any corporate event, it acts as the perfect finish to the culinary experience and the event itself.

Celebrities at Corporate Events

Celebrities at Corporate Events

A corporate event can benefit greatly by the presence and support of a celebrity – it sets a special tone and draws added excitement to a corporate seminar, conference, trade show or any business event; also generating goodwill and making the event a success in the eyes of the attendees.

We’ve listed a few of our events where certain celebrities made a big difference.  Have a look:

A media master class and luncheon was organised by Tourism Victoria, in order to promote Melbourne as a tourist destination. Gary Mehigan, chef and co-host of Masterchef Australia, was the highlight of this event – he conducted a master class for the special invitees from the media, which was followed by the luncheon. A special menu was designed and implemented by Gary for the same.

The Victorian Government’s Super Trade Mission to India was executed in Mumbai, Delhi and Bangalore. Former Australian cricketer Brett Lee joined Tourism Australia to promote the country’s tourism experiences.

At the Yuvraj Singh Foundation launch, 20 children from Make a Wish Foundation were granted the one wish which would make their day. Having their favorite cricketers, like bowler Zaheer Khan, grant that wish, made the feeling more special than one could even express.

The Product of the Year Awards saw participation from industry experts and analysts who came together to discuss and profile the winners. The emcee for the event, T.V anchor and theater personality Cyrus Broacha, was at his humorous best, and maintained the perfect balance of entertainment for the crowd that evening.

Mid Day’s Center Stage Second Anniversary bash was an intimate gathering of celebrities and friends who showed their support in style.  From discussing industry news and signing the Center Stage Wall of Fame to posing for pictures, Dia Mirza, former Miss Asia Pacific and Bollywood actress, certainly made the celebration special.

Tara Sharma, a British-Indian actress and model, posed for the shutterbugs at South Africa Tourism’s cocktail event – a photography exhibition, to set the tone for their upcoming roadshow. The event showcased the beauty, vibrancy and diversity of South Africa captured by award winning photographer Sudharak Olwe.

The Fashion Show for Gitanjali Jewellers at IIJW 2013, was executed in Delhi and Mumbai. Popular Bollywood faces like  Akshay Kumar, Sonam Kapoor, Neha Dhupia and Sonakshi Sinha, made special appearances on the ramp.

The number of people attending your event along with the media automatically create a buzz about  your event and organization, when a celebrity is present, thus making your event marketing easier.

 

 

 

 

 

Is Corporate Gifting an Important Marketing Tool?

Is Corporate Gifting an Important Marketing Tool?

Well planned corporate gifts and promotional items are a cost-effective way to impress new and existing customers, employees and grow your brand presence. Statistics show that companies who give out gifts are twice as likely to be contacted by customers as those that don’t.

Here are some more reasons why corporate gifts are an important marketing tool:

  • They create a lasting impression with customers.
  • Attract client attention and increase brand awareness.
  • Help build goodwill and strengthen relationships with important customers by showing that you value them and their business.

In today’s competitive market, a well-executed corporate gift strategy will set your company aside from competitors and enhance your business image by making you look like a major player in the industry. In markets with very similar products and pricing, a memorable gift can keep you and your company top of clients’ minds.

Listed below are a few corporate gift ideas that have been used by us in the past – which worked wonders for us:

This option, of a neatly packaged golf kit which can be customized by personalizing the recipients name and company, works well for conferences and formal events attended by CXO level designates from the corporate world.

The wide variety of corporate gifts below provided ample amount of branding opportunity for the client, and the quality and innovation in these gifts gave a refreshing change.

Putting together simple corporate gifts in one box is a novel idea to make the corporate gifting process unique. 

Custom cufflinks with the client logo, stylish paper cutters and exclusive wine-bottle stoppers are some of the various options available, to be combined and gifted to corporate clients.

Corporate Gift Baskets are all about combining different kinds of goodies as one gift, and these can include items like exotic bath salts, aromatic incense sticks, flavored tea bags and decorative candle stands. 

It’s essential to give well-thought out gifts that are useful and functional in the receiver’s daily lives – gifts will not fulfill their purpose if they’re thrown away or sit in a drawer somewhere. Clever business gifts position you foremost in the minds of your customers and serve as constant reminders.

The Taj Palace Mumbai

 

Overlooking the Gateway of India with a panoramic view of the bay, the Taj Palace, Mumbai, is one of the leading hotels of the world and also a favorite destination for business. Known as Mumbai’s original luxury hotel, it is an event space like none other in the world. The palace has been restored to its pristine glory; and it provides an elegant setting for hosting high-level meetings and upscale private events.


It played the perfect host to the Parthenon Group’s education seminar, a high-profile corporate meeting, with its unparalleled hospitality.

The Trident Hotel Mumbai

The Regal Room at The Trident Mumbai

The Trident Hotel at Nariman Point Mumbai is one of the city’s grandest landmarks. The Product of the Year India Awards 2013, was organized by Pegasus Events at the Regal Room, which added a lot of value to the event, with the spaciously built banquet halls, super premium service quality and excellent food that Trident had to offer.

USP : Located at Nariman Point, the Trident offers the best view of Mumbai – with the city’s skyline and Marine Drive, the long promenade along the bay.