Tag Archives: corporate event manager

Your Event on Instagram

Your Event on Instagram

Photos on Instagram are no longer only selfies or adorable babies or special moments captured at fancy places. This app has quickly gained an increased presence in online marketing, as more and more users are jumping on the photo sharing bandwagon.

Though the platform was not originally meant for marketing, it has proven to be a significant tool in creating followers and customers to increase brand awareness and loyalty.

Having already figured out how to promote their events on other sites like Facebook, Twitter and Linkedin, event marketers are now adopting Instagram. Event attendees also share photos of their experience at the event as it fosters conversation among them. One of the best features of Instagram is that you are allowed to tag your photos using relevant hashtags which makes it easier for you to collect all the images from your event, see what photos from your event are being shared by others, and also leads people to you, if they are looking for your work.

Here are a few tips on how to make the best use of this app for your next event:

1.  Firstly, being an active user is important – keep your profile as current as you would, your Facebook and Twitter pages. Keep aside a posting schedule daily with some pictures and videos instead of randomly spamming your followers.

2.  Study or follow other similar brands and agencies to get a better idea of what your target market expects and what to deliver.

3.  By playing around with the various special filters, make your images look good and maintain uniformity in your images so they all look consistent and allow followers to recognize your work.

4.  Use hashtags correctly,  create your own and designate it to your organization.  For example, if you organize live events, you can use the #liveevents hashtag with all your photos. A unique and well-thought out hashtag can not only make it easier for people to remember your event, it can also encourage them to share your hashtag with others. Because of this, you can encourage your attendees to share their photos by providing them with a specific event hashtag.

5.  The type of pictures you share entirely depends on how you want to project your brand – you can post past event photos, photos of performers/entertainment, the console, props, the venue, food and so on.  When you share behind-the-scenes photos – of your team hard at work, the set up, and other aspects of event planning, your brand feels more authentic as you are making yourself vulnerable to your target market by establishing an emotional connect.

6.  The latest upgrade in the app, Instavid,  also allows you to take 15 second videos. What more can we say?

7.  Cross promote your Instagram account on all your other platforms  by linking them for more visibility.

8.  Interact with your followers if they leave behind comments on your pictures.

It’s easy to create a buzz for your event by using Instagram correctly; it only requires a bit of creativity and thought.

 

 

Types of Corporate Events – How many do you know?

The event management industry is a complex & dynamic environment, and comprises of a wide variety of events.

In this post today, we intend to focus on the kinds of corporate/business events that event planning agencies often organize.

Conferences and Seminars:

Seminars and conferences can focus on internal operations and be limited only to your organization; or they can be used as vehicles for company promotion.

A conference is a participatory meeting or a gathering of members of organizations, designed for discussion, fact finding and problem-solving. It facilitates the exchange of information and gives an opportunity to discuss matters of common interest. Conferences generally have keynote speakers and breakout sessions by topic. They can be held over one or two days or sometimes longer.

Seminars on the other hand are usually smaller in terms of targeted audience size, lasting over a couple of hours with single or multiple speakers.

The Experian India Conclave – a corporate conference with bankers and credit heads, organized by Pegasus Events Pvt Ltd.

Product Launches: 

The debut of a product into the market defines a product launch. It signifies the point at which consumers first have access to a new product. Product launch events are important and require attention from the media and the public.

These launches give the public and the media a chance to hear everything about the product before any negative reviews are given. The task of putting together these product launch events could fall to a company employee who organizes meetings or an outside company.

A motorized stage system was used to  launch a health supplement by Pegasus Events Pvt Ltd.
A motorized stage system was used to launch a health supplement by Pegasus Events Pvt Ltd.

Trade missions and Road Shows:

Trade missions are international trips by government officials and business people, organized for the purpose of exploring international business opportunities.  A trade mission is a way in which countries or organisations can seek out potential buyers and sellers.

Roadshows can be small training sessions tailored for your colleague’s needs or much larger scale events in public spaces to reach out to potential customers.

A four city roadshow for South Africa Tourism, organized by Pegasus Events Pvt Ltd
A four city roadshow for South Africa Tourism, organized by Pegasus Events Pvt Ltd

Award Ceremonies:

Every company reaches a point in their annual operations or project milestones that calls for a celebration. Awards ceremonies can be held to honor team members who have gone beyond the call of duty, or to compliment the achievements of people within your industry.

The 5th Annual Hotelier India Awards, executed by Pegasus Events Pvt Ltd
The 5th Annual Hotelier India Awards, executed by Pegasus Events Pvt Ltd
An internal award ceremony by Mahindra Rise to award the employees within their respective fields.
An internal award ceremony by Mahindra Rise to award the employees within their respective fields.

Executive Retreats and Team Building Programs:

The primary or only occasion during the year – when an organization and it’s employees meet at a site away from their primary edifice. The objective is to generally offer a creative environment from which they can focus on clear, specific goals and objectives for the coming year.

Executive retreats have a more casual ambiance while team building events define team roles, and are useful tools for improving communication withing the organization and improving productivity.

An offsite team building event being managed by Pegasus Events Pvt Ltd
An offsite team building event being managed by Pegasus Events Pvt Ltd

Exhibitions and Trade Shows:

Event planning for trade shows involves negotiating sponsorship rates for trade show booth space, advertising and promotion at the event, and also sometimes design and execution of the trade show booth.  They are important lead-generating activities.

A trade show booth at the Intersec Dubai designed and executed by Pegasus Events Pvt Ltd
A trade show booth at the Intersec Dubai designed and executed by Pegasus Events Pvt Ltd

Themed Office Celebrations:

Corporate office celebrations provide great opportunities to socialize with colleagues and co-workers.  Celebrated in almost all organizations, they encourage the employees to generally bond over drinks and dinner.

Theme corporate parties also provide great opportunities to instigate guest interactions. The scope for paying attention to detail is huge, with the costumes and decor elements creating a fantasy environment.

The costumes, venue decor, props and food at this event were in perfect sync with the Halloween theme at this event.
The costumes, venue decor, props and food at this event were in perfect sync with the Halloween theme at this event.
This Arabian themed event had props like brass camels and Hookahs which gave a rustic feel
This Arabian themed event had props like brass camels and Hookahs which gave a rustic feel

Some corporate event agencies also manage lifestyle events like high profile luncheons, fashion shows and press events.

Pegasus Events Pvt Ltd handled a media master class and luncheon for Tourism Victoria, with celebrity chef Gary Mehigan.
Pegasus Events Pvt Ltd handled a media master class and luncheon for Tourism Victoria, with celebrity chef Gary Mehigan.

These are a few common business events that event managers generally execute, under the corporate event umbrella.

 

 

 

The Event Planner's Dress Code

The Event Planner’s Dress Code

In an industry like event management, relationships with clients vary tremendously from hugely formal/businesslike to far out casual or anything in-between.

Though, from an outsider’s perspective, event planning agencies put out a casual image, a formal attire is best suited for most of the corporate events – which comprise of an official business environment.

Here comes the need for the on-site event team to be dressed appropriately for the event – a small but important detail that often gets overlooked.

Your event team can follow a particular dress code, which looks sharp yet advertises your own brand in a tasteful way. However, professional does not always mean monotonous or stodgy; it’s fine to allow a bit of personal interests to mix with professionalism.

The members in your event team should be dressed in a monochrome, so they have the right mix of being visible to the client or guests when required; and to avoid standing out too much in the crowd. Generally, black is an industry standard – feminine tailored cuts for women are preferred and they  can have the company’s logo on them.

You can get as creative as you like with the style of these staff dresses – as long as your event team finds them comfortable, and they look presentable.  These details go a long way in establishing a brand recall with your clients and attendees.

Celebrities at Corporate Events

Celebrities at Corporate Events

A corporate event can benefit greatly by the presence and support of a celebrity – it sets a special tone and draws added excitement to a corporate seminar, conference, trade show or any business event; also generating goodwill and making the event a success in the eyes of the attendees.

We’ve listed a few of our events where certain celebrities made a big difference.  Have a look:

A media master class and luncheon was organised by Tourism Victoria, in order to promote Melbourne as a tourist destination. Gary Mehigan, chef and co-host of Masterchef Australia, was the highlight of this event – he conducted a master class for the special invitees from the media, which was followed by the luncheon. A special menu was designed and implemented by Gary for the same.

The Victorian Government’s Super Trade Mission to India was executed in Mumbai, Delhi and Bangalore. Former Australian cricketer Brett Lee joined Tourism Australia to promote the country’s tourism experiences.

At the Yuvraj Singh Foundation launch, 20 children from Make a Wish Foundation were granted the one wish which would make their day. Having their favorite cricketers, like bowler Zaheer Khan, grant that wish, made the feeling more special than one could even express.

The Product of the Year Awards saw participation from industry experts and analysts who came together to discuss and profile the winners. The emcee for the event, T.V anchor and theater personality Cyrus Broacha, was at his humorous best, and maintained the perfect balance of entertainment for the crowd that evening.

Mid Day’s Center Stage Second Anniversary bash was an intimate gathering of celebrities and friends who showed their support in style.  From discussing industry news and signing the Center Stage Wall of Fame to posing for pictures, Dia Mirza, former Miss Asia Pacific and Bollywood actress, certainly made the celebration special.

Tara Sharma, a British-Indian actress and model, posed for the shutterbugs at South Africa Tourism’s cocktail event – a photography exhibition, to set the tone for their upcoming roadshow. The event showcased the beauty, vibrancy and diversity of South Africa captured by award winning photographer Sudharak Olwe.

The Fashion Show for Gitanjali Jewellers at IIJW 2013, was executed in Delhi and Mumbai. Popular Bollywood faces like  Akshay Kumar, Sonam Kapoor, Neha Dhupia and Sonakshi Sinha, made special appearances on the ramp.

The number of people attending your event along with the media automatically create a buzz about  your event and organization, when a celebrity is present, thus making your event marketing easier.

 

 

 

 

 

Social Event Manager v/s Corporate Event Manager

Social Event Manager v/s Corporate Event Manager

While selecting an event manager to manage a particular event for you, it’s critical to define the type of event it is and accordingly choose the right person for the job. Many misconceive the term event manager to mean a person who can put together an event, irrespective of the scale or the type of the event. Seldom do people consider the small but significant differences which exist between a corporate event manager and a social event manager. These key differences can be highlighted very subtly yet identifying these differences while making a decision can be a make or break factor for an event.

A corporate event manager typically manages conferences, seminars, brand launches, activations and interactions with corporate houses and companies. They have a mission, vision and sales targets, so the direction to be worked in would be how you optimally capitalize your investment and accordingly get a return on the same through targeted activities which help deliver the company’s message to the end consumers.

A social event manager on the other hand manages weddings, anniversaries, birthdays etc. and would interact with individuals who have a vision of the perfect wedding, anniversary or birthday which they have been dreaming of for days, months or maybe even years.

And that is where the key difference lies, the emotional attachment which people have to a social event makes managing these kind of events a daunting yet exhilarating experience. A social event manager has an innate ability to connect with the individual more than the event, understand their client’s thoughts, perceptions and accordingly provide a service which exceeds expectations. The key to success for a social event manager is to have an ability to not only understand what has been said, but more importantly identify what has not been said. With a corporate event on the other hand, everything right from conceptualization to execution is centered around highlighting the needs of the audience attending the event and accordingly position ones product or service to maximize return on investment, so the direction that is worked towards is to make the company event a success and individual emotions rarely affect the course of the event as a whole.

Most social events are paid for by the individuals or families themselves, unlike corporate events that are funded by corporate budgets. This places constraints on how these costs are managed right upfront. Weddings, for example, can be funded by a collection of sources including personal funds, loans and gifts. This makes managing the budget a critical part of a successful event – sometime there is little or no room for tolerance for budget overruns or last minute expenses that were not accounted for in the planning, and can cause frustration for all parties involved.

The final and perhaps the most important difference is that most social events (weddings, birthdays and anniversaries in particular) are once-in-a-lifetime events. A corporate event provides opportunities for constant improvement and a platform to build a brand of events in itself which happen year after year.

From the differences highlighted above, social event management and corporate event management are two fundamentally different sections of the event management spectrum and the thought process which a corporate event manager follows is not possible to implement within a social event and vice versa.