Tag Archives: clients

Your Event Is A Recipe – Use The Right Ingredients!

The way to a man’s heart is through his stomach. The way to a client’s heart is through an event. A perfectly crafted one, at that.

Creating a flawless event experience requires the same amount of precision and skill that goes into producing a sensational recipe – one that your attendees will remember for a long time.

Adnan Morbiwala, Chief – Sales and Marketing at Pegasus, has made a quick fix of elements that you would require, to become the Masterchef of event planning:

Ingredients :

  • Venue (Vessel)
  • 20 existing clients –  which give you 80% of your business
  • 80 prospective Clients –  audience who will hear about your services from the top 20 % of your clients
  • One serving of a grand stage
  • A dash of sound, a hint of lights and a dollop of AV Equipment.
  • An agenda for networking
  • Entertainment to taste

Method :

Clean and prepare the venue.

Once ready, add the intricately designed stage, making sure all brand guidelines are followed,  along with the equipment and console.

Dry run through the agenda to make sure every thing is in top form.

Throw in your support staff with assigned duties, to marinate stage and equipment.

Let it rest for at least 60 minutes.

Add your current clients and company management who would be setting the tone as speakers, for a taste of what your brand stands for.

Give your support staff, stage & equipment and current clients, along with company management a good mix, just so that all of them have blended well.

Now you are ready to add your prospective clients. Mix well to ensure the prospective clientele combine with your stage, sound, lights, AV, branding material  and current clients. Give enough networking time for the mixture to merge and collate.

Garnish with a good choice of entertainment with cocktails and food.

Preparation time – 3 Months

Serves – 1 Company.

For us planning an event is just like cooking a great meal, all you need is a good chef.  The Pegasus team always ensures to provide you with the right ingredients which help boost sales and gain new business through what experiential communications really is – an experience. We provide your guests an experience which takes them a lot of time to digest, albeit intentionally, and one which people remember for years to come.

 

Is Corporate Gifting an Important Marketing Tool?

Well planned corporate gifts and promotional items are a cost-effective way to impress new and existing customers, employees and grow your brand presence. Statistics show that companies who give out gifts are twice as likely to be contacted by customers as those that don’t.

Here are some more reasons why corporate gifts are an important marketing tool:

  • They create a lasting impression with customers.
  • Attract client attention and increase brand awareness.
  • Help build goodwill and strengthen relationships with important customers by showing that you value them and their business.

In today’s competitive market, a well-executed corporate gift strategy will set your company aside from competitors and enhance your business image by making you look like a major player in the industry. In markets with very similar products and pricing, a memorable gift can keep you and your company top of clients’ minds.

Listed below are a few corporate gift ideas that have been used by us in the past – which worked wonders for us:

This option, of a neatly packaged golf kit which can be customized by personalizing the recipients name and company, works well for conferences and formal events attended by CXO level designates from the corporate world.

The wide variety of corporate gifts below provided ample amount of branding opportunity for the client, and the quality and innovation in these gifts gave a refreshing change.

Putting together simple corporate gifts in one box is a novel idea to make the corporate gifting process unique. 

Custom cufflinks with the client logo, stylish paper cutters and exclusive wine-bottle stoppers are some of the various options available, to be combined and gifted to corporate clients.

Corporate Gift Baskets are all about combining different kinds of goodies as one gift, and these can include items like exotic bath salts, aromatic incense sticks, flavored tea bags and decorative candle stands. 

It’s essential to give well-thought out gifts that are useful and functional in the receiver’s daily lives – gifts will not fulfill their purpose if they’re thrown away or sit in a drawer somewhere. Clever business gifts position you foremost in the minds of your customers and serve as constant reminders.