No company has ever, or will ever operate without a business logo to represent it. Whether it’s branding or marketing, the company logo is essentially the first thing that catches the attention of people – the presence of a logo enables all forms of communication that your brand wants to project to its target audience.
The logo can either be textual, symbolic or illustrated – or even a combination of these three things. There’s obviously no better venue than an event to promote a company’s branding elements; and the logo depicts the values and services of the business visually. Most event planners agree that their clients specifically emphasize on the correct placement and expression of their company’s logo, at their events.
Keeping this in mind, today’s blog post defines how polystyrene and acrylic logos are being adopted vastly into exhibitions, in-store displays and all other types of corporate events.
Polystyrene logos are lightweight and simple to install – they can be hung, mounted or allowed to stand freely. Since they are available in a variety of finishes – painted, glittered, vinyl or MDF (medium density fibre-board), they give a three dimensional feel to the branding.
Acrylic signages are extremely durable, clear and have the ability to take on a wide spectrum of colors. They are eye catching, which contributes to higher brand recognition. The company logo can be custom fabricated with multi-colored letterings or with different layers of colored acrylic strips. The greatest advantages derived from acrylic logos are price and versatility.
Successfully branded events motivate your target audience to future action. How do you want your target audience to view your company? What emotions and feelings should the event logo evoke? How do you want your audience to interact with your brand before, during and after your event? These factors are not accomplished by simply putting your company name on invitations anymore.
As an event planner, you might have used your best resources and ideas to execute a smooth event for your client. But did it live up to your client’s expectations? Were the sound and lights favorable? Was the catering decent?
Learn about the needs and expectations of your target market to improve your future business and marketing strategies through curated post-event surveys. Post-event surveys often provide the most meaningful feedback in knowing if your efforts were successful from the attendees’ perspective.
To ensure the highest participation rate, send your post-event survey to attendees as soon as the event has ended, while their experience is fresh in their minds. The most important information collected from post-event surveys is whether attendees found value in the event, whether it was worth their investment of time and resources, and whether they would participate in the event again.
Online surveys are the most useful – you can get the responses faster than collecting them manually and collate data to help further your research. When creating the survey, keep it short — under 10 questions is best — and only use one or two open response answers. People will be more likely to answer the survey if it contains choices instead of requiring them to write answers to everything.
Below are samples of questions to ask in your next post-event survey:
How would you rate the overall outcome of this event?
How would you rate the competence of the event staff?
Do such events help in increasing visibility for the company?
Was there a networking opportunity for attendees?
What could the event organizers have done differently?
Compared to other similar events you have attended, how does this event compare?
Can the information you gathered from this session be applied to your business?
Collecting feedback from your attendees is the best way to make your events better and better each time. You want to keep your current audience and make it grow. Use the feedback to see what works and what doesn’t work and plan accordingly. You can go from being a good event planner to a great one simply by listening to the people who experience your events first-hand.
The seating arrangement at your event is a deciding factor in making or breaking the event. The venue for any event is chosen after examining the layout and the space available. However, venue seating charts are often deceiving and are not good measures of how many people can be placed or seated comfortably. Before event planners can pack in as many attendees as the venue can allow, it must be determined what kind of seating will be used and in what configuration.
The dynamics, networking and participation at the event depends on seating. Depending on the objectives of the meeting or the event, assigned seats or tables can be beneficial.
Deciding the type of seating at events depends on some factors like – where the food will be served, if the attendees will be taking notes or using laptops during the sessions, if there will be an award ceremony that requires people to walk up to the stage, the shape and size of the stage and the size of the audience.
The different types of seating generally used are:
Theater style seating
Classroom style seating
Round table/cluster seating
To ensure that you are selecting the best seating solution for your event, ask yourself what is needed and what is available. What you need will be determined by the size of the audience and the itinerary of the sessions held during the event. Whether you are planning an award show or a training seminar, specific furniture and configurations will be more functional than others.
With people being inseparable from social media, it’s safe to say that technology has taken over our lives. When it comes to events, the more shares/photos/tweets you get, the better right? Wrong. Although event planners find it extremely important to promote their work through all platforms available, they must give a thought about the actual focus and attention that their event gets from their attendees.
Phones, Ipads, tablets and all other devices pose as interruptions during an event – with people feeling the constant need to update photos or tweet about their event experience. There is a fine line between your guests advocating your seminar or conference; and being digital zombies in front of their screens without having a definite understanding of what exactly is going on. When you discourage devices from your event, you encourage your guests to look up and drink in their surroundings.
When you want hundred percent attention from the crowd to a particular time in the entire event – a product launch for instance, ask them in advance to keep their gadgets aside for that moment. Setting aside a special booth like a charging station, might actually help. Asking people to tune out emails or messages from their contacts is a huge factor; respect their need to catch up with their updates throughout the event. They might have to check in with an employee or make some personal calls, and you wouldn’t want to hinder that. This in turn allows them to understand why you need their undivided attention.
The first thing that people resort to when they get bored is turn to their phones. Try making your unplugged event fun by rewarding your attendees – make the overall experience more engaging and lively so they genuinely feel the need to concentrate and remain disconnected from all that tech!
Photos on Instagram are no longer only selfies or adorable babies or special moments captured at fancy places. This app has quickly gained an increased presence in online marketing, as more and more users are jumping on the photo sharing bandwagon.
Though the platform was not originally meant for marketing, it has proven to be a significant tool in creating followers and customers to increase brand awareness and loyalty.
Having already figured out how to promote their events on other sites like Facebook, Twitter and Linkedin, event marketers are now adopting Instagram. Event attendees also share photos of their experience at the event as it fosters conversation among them. One of the best features of Instagram is that you are allowed to tag your photos using relevant hashtags which makes it easier for you to collect all the images from your event, see what photos from your event are being shared by others, and also leads people to you, if they are looking for your work.
Here are a few tips on how to make the best use of this app for your next event:
1. Firstly, being an active user is important – keep your profile as current as you would, your Facebook and Twitter pages. Keep aside a posting schedule daily with some pictures and videos instead of randomly spamming your followers.
2. Study or follow other similar brands and agencies to get a better idea of what your target market expects and what to deliver.
3. By playing around with the various special filters, make your images look good and maintain uniformity in your images so they all look consistent and allow followers to recognize your work.
4. Use hashtags correctly, create your own and designate it to your organization. For example, if you organize live events, you can use the #liveevents hashtag with all your photos. A unique and well-thought out hashtag can not only make it easier for people to remember your event, it can also encourage them to share your hashtag with others. Because of this, you can encourage your attendees to share their photos by providing them with a specific event hashtag.
5. The type of pictures you share entirely depends on how you want to project your brand – you can post past event photos, photos of performers/entertainment, the console, props, the venue, food and so on. When you share behind-the-scenes photos – of your team hard at work, the set up, and other aspects of event planning, your brand feels more authentic as you are making yourself vulnerable to your target market by establishing an emotional connect.
6. The latest upgrade in the app, Instavid, also allows you to take 15 second videos. What more can we say?
7. Cross promote your Instagram account on all your other platforms by linking them for more visibility.
8. Interact with your followers if they leave behind comments on your pictures.
It’s easy to create a buzz for your event by using Instagram correctly; it only requires a bit of creativity and thought.
The event management industry is a complex & dynamic environment, and comprises of a wide variety of events.
In this post today, we intend to focus on the kinds of corporate/business events that event planning agencies often organize.
Conferences and Seminars:
Seminars and conferences can focus on internal operations and be limited only to your organization; or they can be used as vehicles for company promotion.
A conference is a participatory meeting or a gathering of members of organizations, designed for discussion, fact finding and problem-solving. It facilitates the exchange of information and gives an opportunity to discuss matters of common interest. Conferences generally have keynote speakers and breakout sessions by topic. They can be held over one or two days or sometimes longer.
Seminars on the other hand are usually smaller in terms of targeted audience size, lasting over a couple of hours with single or multiple speakers.
The debut of a product into the market defines a product launch. It signifies the point at which consumers first have access to a new product. Product launch events are important and require attention from the media and the public.
These launches give the public and the media a chance to hear everything about the product before any negative reviews are given. The task of putting together these product launch events could fall to a company employee who organizes meetings or an outside company.
Trade missions and Road Shows:
Trade missions are international trips by government officials and business people, organized for the purpose of exploring international business opportunities. A trade mission is a way in which countries or organisations can seek out potential buyers and sellers.
Roadshows can be small training sessions tailored for your colleague’s needs or much larger scale events in public spaces to reach out to potential customers.
Every company reaches a point in their annual operations or project milestones that calls for a celebration. Awards ceremonies can be held to honor team members who have gone beyond the call of duty, or to compliment the achievements of people within your industry.
Executive Retreats and Team Building Programs:
The primary or only occasion during the year – when an organization and it’s employees meet at a site away from their primary edifice. The objective is to generally offer a creative environment from which they can focus on clear, specific goals and objectives for the coming year.
Executive retreats have a more casual ambiance while team building events define team roles, and are useful tools for improving communication withing the organization and improving productivity.
Exhibitions and Trade Shows:
Event planning for trade shows involves negotiating sponsorship rates for trade show booth space, advertising and promotion at the event, and also sometimes design and execution of the trade show booth. They are important lead-generating activities.
Themed Office Celebrations:
Corporate office celebrations provide great opportunities to socialize with colleagues and co-workers. Celebrated in almost all organizations, they encourage the employees to generally bond over drinks and dinner.
Theme corporate parties also provide great opportunities to instigate guest interactions. The scope for paying attention to detail is huge, with the costumes and decor elements creating a fantasy environment.
Some corporate event agencies also manage lifestyle events like high profile luncheons, fashion shows and press events.
These are a few common business events that event managers generally execute, under the corporate event umbrella.
In an industry like event management, relationships with clients vary tremendously from hugely formal/businesslike to far out casual or anything in-between.
Though, from an outsider’s perspective, event planning agencies put out a casual image, a formal attire is best suited for most of the corporate events – which comprise of an official business environment.
Here comes the need for the on-site event team to be dressed appropriately for the event – a small but important detail that often gets overlooked.
Your event team can follow a particular dress code, which looks sharp yet advertises your own brand in a tasteful way. However, professional does not always mean monotonous or stodgy; it’s fine to allow a bit of personal interests to mix with professionalism.
The members in your event team should be dressed in a monochrome, so they have the right mix of being visible to the client or guests when required; and to avoid standing out too much in the crowd. Generally, black is an industry standard – feminine tailored cuts for women are preferred and they can have the company’s logo on them.
You can get as creative as you like with the style of these staff dresses – as long as your event team finds them comfortable, and they look presentable. These details go a long way in establishing a brand recall with your clients and attendees.