5 Events you can organize to help grow your business with immediate results!

Blog Post 1 C

Events according to us have always been the best tool any company can use to grow their business. We believe 9 out of 10 businesses can generate tremendous results out of organizing an event.

Below we highlight 5 Different events which you can organize to transform your business. You would best judge which type of event suits you best.

  1. Customer Networking.

524611_10151362738948409_1614746578_n

Gather a few of your best customers together for Drinks and Dinner. It is a great platform to ease out the pressures of a board room environment and have a relaxed conversation. Tell them your plans, ask their opinions. You will get really useful feedback to help you in your business and you can offer them a good deal if they decide to take up your newest product/service in the near future.

80% of your business will come from the top 20% of your clients, this just provides a personal touch to your regular clients which is unparalleled and helps further build on the relationship you share with them.

  1. If you are the best, show people you are.

580818_10150965301838409_1839134352_n

You are an expert at what you do, simply by constantly innovating and making a business out of nothing. So, you have lots of handy information you can use to share with your current clients and impress upon your potential clients. You can organize an event where you teach them about the best practices in your industry. This shows your expertise and reinforces their confidence within your company.

This not only applies to B2B ( Business to Business ) companies but to B2C (Business to Consumer ) companies as well. To give you an example,  A consumer brand can run a BTL ( Below the line ) Activation campaign about how their product is different from that of competitors, they could possibly also have some kind of Sampling at the campaign. This will make your targeted audience feel more comfortable with your brand , thus making them buy.

  1. Workshop / Product Demonstration.

602191_10151374966498409_1929105697_n

Often, your clients will really like the idea of what you do, but aren’t really sure how to make the best use of your products and services. So, demonstrating and walking them through the entire process will simply move them closer to buying your product. Webinars and online tutorials work as well, however events are all about personal touch. This would mainly apply to IT / Networking Infrastructure companies more than others. Or any company dealing with softwares of any sort.

A workshop can be very effective. This approach allows you to address a specific issue, and then allows you to pitch your products or services as the answer.

  1. Site Visit.

DSCN2077

If you have a Factory, Warehouse or business location, an open day is a fantastic way to let people see your business in action. They will feel like they know your business better, and be more confident in the product / service you offer.

You will be surprised at how many of your customers and potential clients would LOVE to know more about what goes on in the background—and this will make them more likely to purchase.

  1. Annual Get Together.

1781360_10152060238728409_1831475973_o (1)

Getting people together to meet you and talk to each other can be very effective, and an Annual party or an occasion specific party is the perfect way to do this.

Whether you host this at your own location or have people somewhere else, think about holding a party and inviting clients, and your “business friends.” People will talk to each other about how great you are and will take the chance to speak to you about a potential business opportunity.

You have a group of people around your business network who would probably like to meet each other. This is particularly true for B2B companies, but also applies to many B2C (Business to Consumer) organisations as well. Facilitate that meeting, by getting them in the room together and making some useful introductions ,you will become popular in their eyes. For Eg. If you were to bring together an Event Company, A social media company and a Hotel. That would lead to one powerful conversation and at the same time, your business designing business would come to the fore with all three.

We at Pegasus have always thought, events are the best tool to further your business and we can most definitely provide you with the best platforms possible to do so!

Bright Ideas For Better Event Signage

Signage is one of those details that’s easy to do on autopilot, especially if you’re planning a recurring event. Here are some creative, out-of-the-box ideas for making your logo, event information, and displays stand out.

This article has been borrowed from Bizbash, written by Martha  C White.

1. Turn unlikely elements into signage. For a retail client’s 3,500-attendee incentive trip, Katie Fraser, U.S.A. general manager for event management agency Cievents in New York, printed sponsors’ names on helium-filled Zygote balls that change color when touched. “The balls were used during the beginning of the conference session, while everyone was in the room, to add some energy before the session started,” she says, and the sponsors appreciated that attendees had a literal hands-on experience with their names.

2. Combine fabric and LEDs for a chameleon display. Suburban Chicago-based Moss Events built what marketing communications manager Mel Marzan calls a “color wash wall.” Fabric is stretched into a frame lined with remote-controlled LED lights that change color. The fabric diffuses the light for a subtle effect, and the planner can change the brightness or color depending on what else is taking place in the space. Make it bright and eye-popping when attendees first arrive, then dim it when the lights go down for speeches or presentations.

3. Create logos with products. “We once created a client logo using different colored apples that were mounted on an angled board as you walked into the space,” Fraser says. Other than produce, items ranging from electronics to consumer packaged goods, such as cell phones or cereal boxes, could be pressed into service the same way, she says.

4. Mix up your video feed. A wall of LED panels can deliver a great visual statement, but it’s a significant investment, so you don’t want attendees to tune it out. Since just a scroll of sponsor or donor names can get monotonous, mix it up with a montage of photographs that tie into the group or event’s theme, quotes from the group’s leaders or beneficiaries, or other visually stimulating imagery, suggests Merryl Brown, president of Santa Barbara-based Merryl Brown Events. “We’re constantly disseminating information via the LED walls,” she says. She also uses the LED wall to provide real-time updates on time-sensitive topics like upcoming awards and silent auction schedules.

5. Use themed “human arrows” to guide attendees. Instead of having staff members or arrows on easels pointing the way to a nearby off-site venue, Dani-Lee Landa, director of sales for destination management company 360 Destination Group in Los Angeles, had acrobats, jugglers, and stilt walkers holding arrows to direct attendees from the Loews Santa Monica to the pier for a financial group’s circus-theme event last year.

6. Build fabric walls. Print and layer fabric panels for a visually arresting effect, Marzan suggests. For a Symantec trade show exhibit booth, Moss Events created illuminated fabric walls that were printed with the company name to construct the booth’s sides. Inside, curved, semi-sheer fabric “walls” offered buyers a more private space to meet with sales reps without cutting off light or sight lines. “Both can be see-through meshes, or the back one can be solid, and you get different effects with each,” he says.

7. Make a logo come to life by adding animation. For the 50th anniversary gala of the Scholarship Foundation of Santa Barbara two years ago, Brown wanted to create movement but was working within a budget that ruled out an LED wall. Instead, she designed an animation of the group’s logo—an open book—that morphed into flying birds. She hung flat draping all the way around the room and used moving projectors to display the animation, pausing the visuals during speeches and presentations.

Your Event Is A Recipe – Use The Right Ingredients!

The way to a man’s heart is through his stomach. The way to a client’s heart is through an event. A perfectly crafted one, at that.

Creating a flawless event experience requires the same amount of precision and skill that goes into producing a sensational recipe – one that your attendees will remember for a long time.

Adnan Morbiwala, Chief – Sales and Marketing at Pegasus, has made a quick fix of elements that you would require, to become the Masterchef of event planning:

Ingredients :

  • Venue (Vessel)
  • 20 existing clients –  which give you 80% of your business
  • 80 prospective Clients –  audience who will hear about your services from the top 20 % of your clients
  • One serving of a grand stage
  • A dash of sound, a hint of lights and a dollop of AV Equipment.
  • An agenda for networking
  • Entertainment to taste

Method :

Clean and prepare the venue.

Once ready, add the intricately designed stage, making sure all brand guidelines are followed,  along with the equipment and console.

Dry run through the agenda to make sure every thing is in top form.

Throw in your support staff with assigned duties, to marinate stage and equipment.

Let it rest for at least 60 minutes.

Add your current clients and company management who would be setting the tone as speakers, for a taste of what your brand stands for.

Give your support staff, stage & equipment and current clients, along with company management a good mix, just so that all of them have blended well.

Now you are ready to add your prospective clients. Mix well to ensure the prospective clientele combine with your stage, sound, lights, AV, branding material  and current clients. Give enough networking time for the mixture to merge and collate.

Garnish with a good choice of entertainment with cocktails and food.

Preparation time – 3 Months

Serves – 1 Company.

For us planning an event is just like cooking a great meal, all you need is a good chef.  The Pegasus team always ensures to provide you with the right ingredients which help boost sales and gain new business through what experiential communications really is – an experience. We provide your guests an experience which takes them a lot of time to digest, albeit intentionally, and one which people remember for years to come.

 

3 Things Boston Legal Has Taught Us

Adnan Morbiwala, Chief – Sales and Marketing at Pegasus Events Pvt Ltd., shares his views on how he finds similarities between one of his favorite TV series and work-life. 

A TV show called Boston Legal had me hooked and still does, every time I stumble upon an episode or a clip. The environment portrayed within the show of a successful workplace and a profitable business teamed up with brilliant acting from all the cast involved, make for great viewing.

It’s always interesting to see how one can relate the life they live to a sitcom or a movie they watch. Some aspects from this show caught my eye which I try to apply in my daily routine –

No two people in an organization are the same :

Every character in the show has their own distinct traits and no uniformity in the work they do, yet at the end of it they prove themselves to be successful at what they do, while being given the freedom to do so in their own way. Whether the organization is big or small, this applies to all companies and creates a healthy work environment. We at Pegasus have always believed in everyone having freedom to be as creative as possible, which has given us proven results over a certain period of time albeit also having some processes which highlight the end result.

Rules can be bent, not broken :

This can have 2 implications, it can be perceived as negative as well as positive. Although we stand by the fact that fair-play should always be the order of business, in any competitive industry, second place means you get nothing.

Always sticking to your guns :

Always sticking to your guns, even if that means not getting a particular account or losing some business in the long run has proven to be a great morale booster for us at Pegasus and has helped create a common fabric of belief that runs through the entire company and not just a few sections. This furthers creative thinking from everyone within the company and more proactive involvement from everyone.

This post is not to promote the show per se; but in watching the show, I picked off and learnt the above 3 things, which have indeed given me great results in improving the work I do alone and in a team.

How To Work With New Event Vendors

Successful event planners work with a large network of vendors and suppliers in the industry. These vendors can make or break your event, no matter how great your event concepts are.

As event managers, we majorly allocate our work to vendors with whom we have established good ties, over the years. Sometimes, however, the need arises to look for a new vendor – which is not an easy task.  The vendors you choose to work with must necessarily have a good reputation as you cannot afford to damage your own in the process. Your vendor network is not just a group of people you subcontract your work to – they are your team.

Here are a few thoughts from our side, on how to pick an efficient vendor in code red situations:

  •  A good way to find new vendors is to gather referrals from one of your existing vendors, clients or other planners. Do your research and talk to people who have an experience of working with them. It’s easier to trust a new person by getting assurance from someone you already know.
  • Start small – give the new vendors a small portion of the work that you need to get done and judge their capabilities according to their response time and the quality of the work. Check if they can cope with your deadlines and standards of working.
  • Compare costs with your other vendors – you might find that vendor rates differ with different factors. Some of them might provide the same services at reduced costs, but make sure that you do not compromise on the quality.
  • Visit the vendors’ work station to get a first hand understanding by seeing samples of their previous work, before you hire them.
  • Clarify payment terms with vendors and let them know about your company’s terms and conditions – whether they are rigid or flexible. Imagine promising something to your client and not being able to deliver because your vendor was a no-show.
  • You know you have found a worthy vendor when he/she has a better knowledge than you, of what you require. Make a list of all your specifics and put it together with the suggestions that they have to offer.

There are a few times you have to blindly trust new suppliers, and it does take time to add them to your existing database. But event management, being an ever-changing, dynamic industry, thrives on trials & errors every now and then, and it’ll definitely be worth it in the end.

 

 

Follow

Get every new post delivered to your Inbox.

%d bloggers like this: